What can be learnt from failures in the sports media business? A case study of the Mediapro crash in football media rights in France

Feuillet, Antoine; Alem, A.; Durand, Christophe; Terrien, Mickael; Scelles, Nicolas

doi:10.1080/16522354.2023.2189427

Cited by 4 publications

(3 citation statements)

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“…Ultimately, French clubs seem to have a trade-off to make between leaning towards more dependencies (to the shareholders and/or the transfer market) to have access to more resources, and leaning towards more autonomy which implies fewer resources. Since 2019, the latter have been amplified by two major exogenous shocks with COVID-19 which have impacted the league from the end of 2020 to –2021, and the bankruptcy of the main broadcaster of Ligue 1, Mediapro, at the end of 2021 (Feuillet et al ., 2023).…”

Section: Discussionmentioning

confidence: 99%

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Farmers league: squad structure and resource dependency

Feuillet,

Terrettaz,

Terrien

2023

SBM

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PurposeThis research aimed to measure the influence of resource dependency (trading and/or shareholder's dependencies) squad age structure by building archetypes to identify strategic dominant schemes.Design/methodology/approachBased on the Ligue 1 football clubs from the 2009/2010 season to the 2018/2019 data, the authors use the k-means classification to build archetypes of resource dependency and squad structure variables. The influence of resource dependency on squad structure is then analysed through a table of contingency.FindingsFirstly, the authors identify archetypes of resource dependency with some clubs that are dependent on the transfer market and others that do not count on sales to balance their account. Secondly, they provide different archetypes of squad structure choices. The contingency between those archetypes allows to identify three main strategic schemes (avoidance, shaping and adaptation).Originality/valueThe research tests an original relationship between resource dependency of clubs and their human resource strategy to respond to it. This paper can help to provide detailed profiles for big clubs looking for affiliate clubs to know which clubs have efficient academy or player development capacities.

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Section: Discussionmentioning

confidence: 99%

“…The case of French Ligue 1 amplified by two major exogenous shocks with COVID-19 which have impacted the league from the end of 2020 to -2021, and the bankruptcy of the main broadcaster of Ligue 1, Mediapro, at the end of 2021 (Feuillet et al, 2023).…”

Section: Avenuesmentioning

confidence: 99%

Farmers league: squad structure and resource dependency

Feuillet,

Terrettaz,

Terrien

2023

SBM

Self Cite

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“…The downfall of Mediapro, a leading media company that procured the rights to broadcast Ligue 1 soccer matches in France, was a severe blow to the industry. This event underscored the inherent risks associated with aggressive bidding for broadcast rights and the complexities of monetizing these rights in a market that's becoming increasingly competitive and fragmented ( 21 , 22 ).…”

Section: Background: Broadcasting and Sportsmentioning

confidence: 99%

Streaming the beautiful game: exploring big tech's growing presence in the soccer industry

Fakataulavelua

Lang

Moulard

2023

Front. Sports Act. Living

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This study investigates the evolving role of major technology corporations—namely, Amazon, Apple, Microsoft, Facebook, Netflix, and Google—in the sports industry, with a specific focus on soccer. By employing a qualitative content analysis of media reports, scientific literature, and annual reports from 2000 to 2021, the research scrutinizes the varying approaches and investments of these tech giants in the domain of sports. The findings classify these companies into three distinct categories: (1) those actively securing broadcast rights for major competitions and leagues (Google, Facebook, Amazon); (2) those primarily producing and disseminating soccer documentaries (Netflix); and (3) those not directly engaging in media rights but advancing the technological aspects of clubs and leagues (Apple and Microsoft). This study underscores the escalating significance of Big Tech in reshaping the sports media landscape and calls for further research to comprehend the broader implications of their presence in sports broadcasting and fan engagement.

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