What Can Tourists and Travel Advisors Learn from Choice Overload Research?

Thai, Nguyen T.; Yuksel, Ulku

doi:10.1108/s1871-317320170000013001

Cited by 8 publications

(13 citation statements)

References 91 publications

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“…The Conceptual Model of the Impact of Assortment Size on Choice Overload (Chernev et al 2015;Thai and Yuksel, 2017) serves as overall framework to anchor the role of interactive visualization in the choice overload debate. It indicates how the relation between the number of options and perceived choice overload is moderated by objective and subjective factors.…”

Section: Interactive Visualization and Choice Overloadmentioning

confidence: 99%

“…It indicates how the relation between the number of options and perceived choice overload is moderated by objective and subjective factors. Objective moderators refer to aspects of decision task difficulty and choice set complexity, while the subjective elements correspond to preference uncertainty, decision-making styles, and decision goals (Thai and Yuksel, 2017). The former "relate to a choice problem and are applied to all individuals" (Thai and Yuksel, 2017: 4) and the latter "reflect personal knowledge and motivations when dealing with the choice problem" (Thai and Yuksel, 2017: 4).…”

Section: Interactive Visualization and Choice Overloadmentioning

confidence: 99%

“…The former "relate to a choice problem and are applied to all individuals" (Thai and Yuksel, 2017: 4) and the latter "reflect personal knowledge and motivations when dealing with the choice problem" (Thai and Yuksel, 2017: 4). Accordingly, the influence of the presentation format is discussed regarding decision task difficulty (Chernev et al 2015, Thai andYuksel, 2017). As these findings do not refer to student samples in educational settings nor do they consider the use of interactive visualization formats (Diehl, 2005;Diehl et al 2003;Hoch et al 1999;Langner and Krengel, 2013;Mogilner et al 2008;Townsend and Kahn, 2014), the use of interactive visualization in higher education organizations seems a promising way to facilitate (dual-coded) cognitive processing supporting course selection that fits educational needs (e.g., Paivio, 1986).…”

Section: Interactive Visualization and Choice Overloadmentioning

confidence: 99%

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The Course Glancer - Leveraging Interactive Visualization for Course Selection

Spletter¹,

Eppler²

2023

Human Interaction and Emerging Technologies (IHIET-AI 2023): Artificial Intelligence and Future Applications

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Lifelong learning requires the consistent and continued development of one’s knowledge, skills, and competencies. However, due to the extensive choice of courses offered at today’s institutions of higher learning, students face a risk of choice overload in their selection of (elective) courses. As current findings in choice overload literature do not refer to student samples in educational settings nor do they consider the use of interactive visualization formats, the use of interactive visualization in higher education organizations seems a promising way to support course selection that fits educational needs. All the more as previous visualization approaches to overcome table-based visualizations or online course catalogues primarily aim at communicating curricular content and structure to different university stakeholders, while disregarding students. We thus introduce our work-in-progress on an interactive visualization tool called the Course Glancer. The Course Glancer supports students’ decision-making ability when confronted with a variety of learning offers while taking electives of a bachelor’s degree program in business administration. The tool provides support for gaining an overview on all available courses and their categories, and for rapidly comparing course alternatives. In doing so, it can help to clarify course preferences and finally to foster students’ confidence of not having overlooked an important course option. This is in line with Shneiderman’s information-seeking mantra as a must-have for effective cognitive processing: Overview first, zoom and filter, then details-on-demand. We use this mantra in connection with Norman’s usability principles of discoverability, affordances, feedback, constraints, mapping, and consistency. An example of how we use constraints is that course comparison is limited to juxtaposing two courses only. This functionality considers latest evidence from using eye-tracking studies that revealed that human beings tend to distribute their attention in an unbalanced manner and focus mainly on the two options that seem the most promising alternatives. To enrich the empirical research on choice overload, we plan to focus on psychological effects in the use of the Course Glancer. These include subjective, moderating factors (e.g., decision style) and behavior-related measures. The latter refer to subjective states (choice satisfaction, decision regret, decision confidence) or behavioral outcomes (e.g., choice deferral, option selection). Beyond these, group-related effects should also be analyzed in future research, for example, if interacting with our tool can stimulate information exchange processes within expert groups of higher education organizations (e.g., in the context of accreditation procedures or curriculum planning).

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Section: Interactive Visualization and Choice Overloadmentioning

confidence: 99%

Section: Interactive Visualization and Choice Overloadmentioning

confidence: 99%

Section: Interactive Visualization and Choice Overloadmentioning

confidence: 99%

See 1 more Smart Citation

The Course Glancer - Leveraging Interactive Visualization for Course Selection

Spletter¹,

Eppler²

2023

Human Interaction and Emerging Technologies (IHIET-AI 2023): Artificial Intelligence and Future Applications

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“…The choice-set model is concerned with a filtering mechanism that narrows down consumers’ perceptions of choice overload when confronted with a large number of alternatives (Guillet et al , 2020). In this approach, decision makers have access to several alternatives that can be narrowed down until the best option is arrived at in the final stage (Thai and Yuksel, 2017b).…”

Section: Literature Reviewmentioning

confidence: 99%

The past of tourist behaviour in hospitality and tourism in difficult times: a systematic review of literature (1978–2020)

Çakar

Aykol

2022

IJCHM

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Purpose The purpose of this study is to fill a gap in literature with a meta-analysis of previous studies assessing the decision-making processes of travellers when choosing holiday destinations in times of crisis. Design/methodology/approach This study presents here an abductive analysis of the findings of 737 peer-reviewed studies published in leading hospitality and tourism journals between 1978 and 2020. The studies in question concentrate on tourist typologies and behaviours when making destination choices in times of crisis, and the garnered data was subjected to a computer-aided data analysis adopting a thematic analysis technique, making use of Leximancer software. Findings The data was subjected to a thematic analysis and clustered under five main categories based on the distribution of articles by publication year, research topic, author contributions, articles by journal and articles by country (e.g. tourist typology, travellers’ decision-making, holiday decision-making, tourist decision-making, destination choice, traveller behaviour and vacation decision-making). Research limitations/implications The limitations of this study include its inclusion only of articles listed in the SCOPUS, Web of Science and ScienceDirect databases. This study makes a critical assessment of the current gaps in literature and proposes questions to be raised in future studies. Originality/value This study proposes several topics for future investigation that are considered necessary to close crucial gaps in our understanding of the tourism sector’s response to behavioural trends. The authors’ intention in this regard is to increase the scholarly awareness of decision-making models relevant to destination choice by linking tourist typologies and the behaviour exhibited before, during and after crises.

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“…Although it is common practice for retailers to provide consumers with abundant options to remain competitive in the marketplace, the literature on choice overload (Chernev et al , 2015; Thai and Yuksel, 2017b) suggests that the negative consequences of large choice sets are too risky to ignore. However, reducing the number of products offered to consumers is sometimes not possible or even suitable because of competitive pressure.…”

Section: Introductionmentioning

confidence: 99%

Feasible versus desirable market offerings: the role of choice set size

Thai

Yuksel²

2022

EJM

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Purpose This paper aims to find out what product features become salient when consumers are exposed to many market offerings, demonstrating how choice set size influences construal mindset, which then affects the type of product consumers choose. Design/methodology/approach Experiment 1 provides preliminary evidence that being exposed to a large (vs small) choice set may drive people to focus more on the feasibility (i.e. a secondary feature) of a product and less on the desirability (i.e. a primary feature) when making a choice. Experiment 2 unveils the serial mediating roles of construal level and importance of price/design. Findings Consumers are more likely to select feasible (i.e. affordable) market offerings and not desirable (i.e. well-designed) ones when choosing from a large (vs small) choice set. This effect is serially mediated by mental construals and by the importance of price or design. Choosing from a large (vs small) choice set leads to low-level mental construals, which increase the importance of price (a feasibility attribute) while decreasing the importance of design (a desirability attribute), resulting in choice of feasible (affordable) market offerings over well-designed ones. Research limitations/implications Although consumers generally focus on the desirability of a choice or an action, choosing from large choice sets makes them focus more on the feasibility of market offerings because of low-level mental construals. Practical implications In today’s era of e-commerce, as consumers are exposed to too many product offerings, retailers should emphasize the feasibility of their market offerings (e.g. affordability) to increase the chance that consumers purchase their products. This research shows that people rely very much on product price to make selections when provided with a large choice set. Originality/value To the best of the authors’ knowledge, this research is the first to show that large choice sets make consumers choose affordable products over well-designed ones and introduces the serial mediation effect of construal level and importance of price/design. Accordingly, this research establishes that large choice sets activate low-level mental construals, which associate with a feasibility mindset that ultimately makes consumers choose an affordable product instead of a well-designed one. It adds to the literature on choice overload by showing that the importance of price overshadows the importance of design (aesthetics) when people are exposed to large choice sets.

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What Can Tourists and Travel Advisors Learn from Choice Overload Research?

Cited by 8 publications

References 91 publications

The Course Glancer - Leveraging Interactive Visualization for Course Selection

The Course Glancer - Leveraging Interactive Visualization for Course Selection

The past of tourist behaviour in hospitality and tourism in difficult times: a systematic review of literature (1978–2020)

Feasible versus desirable market offerings: the role of choice set size

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