What can we learn from Star Wars about the future of tourism? Absolutely everything!

Abstract

PurposeThis viewpoint is a response to Yeoman's (2022) editorial on Sunderland AFC and the future of tourism. This viewpoint aims to outline the lessons one can learn from Star Wars about the future of tourism.Design/methodology/approachThe paper reviews the live-action movies and series of the Star Wars franchise.FindingsThe paper derives specific conclusions in the following directions: the future technology in travel, tourism and hospitality; the tourists' motivation and behaviour; the management of travel, tourism and hospitality companies; destination management; economy and society and lessons from the franchise.Originality/valueThis is one of the first papers to elaborate on the lessons one can learn about the future of tourism from the Star Wars live-action movies and series.

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Editorial: Tourism futures researchers of inspiration

“…In his viewpiont paper “What can we learn from Star Wars about the future of tourism? Absolutely everything!” (Ivanov, 2023), Stanislav compares Stars Wars with Yeoman's (2022a, b) editorial about Sunderland AFC making a series of metaphorical claims about the future of tourism. Ivanov and Webster (2023) in “Restaurants and Robots” raise the concerns that in the hospitality industry in many developed countries labor shortages are more than likely to bring about further automation in food and beverage operations.…”