What Consumers Are Looking for in Strawberries: Implications from Market Segmentation Analysis

Wang, Jingjing; Yue, Chengyan; Gallardo, Karina; McCracken, Vicki; Luby, James J.; McFerson, James R.

doi:10.1002/agr.21473

Cited by 22 publications

(15 citation statements)

References 26 publications

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“…In agricultural and food market research, the LCA has been established as a widely used method concerning choice experiments; for example, in a recent study Liu, Yan, and Zhou (2017) [25] analyzed consumer choices and motives for eco-labeled products in China. Furthermore, Wang et al (2017) [26] used a latent class logit model to investigate U.S. consumer preferences for attributes of fresh market strawberries. Regarding the health benefits of foods, Segovia and Palma (2015) [27] used an LCA to segment participants by their willingness to pay for vegetable attributes, including production technique, origin, taste, and health benefits.…”

Section: Statistical Methods: Hierarchical Bayes Model Latent Class mentioning

confidence: 99%

Consumer Preferences for Superfood Ingredients—the Case of Bread in Germany

2018

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Although there is no legal definition of the word 'superfood', in recent years exotic foods and ingredients have become popular in German food retailers. The aim of the study was to determine consumer preferences for superfood ingredients in different types of bread; to accomplish this, a choice experiment was set up with a representative sample of 503 German consumers. Respondents had to choose between products with varying attributes such as type of bread, superfood ingredient, nutritional information, production method, durability, and price. The results indicate that consumers value bread that serves a functional purpose through superfood ingredients such as linseed or chia. Using latent class segmentation, the respondents were divided into four segments, of which three groups valued bread with superfood ingredients. All in all, the type of bread is the most important factor when choosing a bread. Further market research could take into account different types of superfoods (processed/unprocessed), as well as regional deviations in Germany and the EU member states to analyze differences regarding the market potential of staple foods such as bread that serve a functional purpose through superfood ingredients.

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Section: Statistical Methods: Hierarchical Bayes Model Latent Class mentioning

confidence: 99%

Consumer Preferences for Superfood Ingredients—the Case of Bread in Germany

2018

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“…In this sense, in wild populations as in the current case, a great genetic variability could be captured, since no breeding process had been performed to date [2,18]. Fruit weight and firmness are important traits both for the production and quality of strawberries, whose quality is sensitive to the market [19][20][21]. These results were consistent with those reported previously by Whitaker et al [22] in a F. × ananassa breeding population, in which broad-sense heritability values ranged from 0.18 to 0.53 for fruit quality traits.…”

Section: Resultsmentioning

confidence: 96%

Genetic Variation and Trait Correlations for Fruit Weight, Firmness and Color Parameters in Wild Accessions of Fragaria chiloensis

Mora¹,

Zúñiga²,

Figueroa³

2019

Agronomy

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Fragaria chiloensis is an herbaceous perennial undomesticated species with a high potential for sustainable fruit production in areas where drought and salinity represent a constraint on crop growth and productivity. The present study aimed to examine the genetic variability of fruit weight, firmness and color parameters (L*, a*, b*, Hue angle and Chroma) in wild-collected accessions from south-central Chile. A Bayesian analysis of genetic parameters showed that the traits under study were found to be moderately to highly heritable with estimates from the marginal posterior distributions ranging between 0.26 (firmness) and 0.67 (L*). Interestingly, Hue and Chroma had relatively high values of broad-sense heritability, with the Bayesian credible set: H 2 = 0.53–0.76 and H 2 = 0.42–0.66, respectively. A Bayesian bi-trait analysis showed a positive genetic correlation ( r ^ g = 0.65, probability of the posterior samples <0.05) between fruit weight and Hue, which agreed with the existence of two pleiotropic loci [from simple sequence repeats (SSR) markers FvH4045 and CFACT084 on linkage groups FG3A and FG2A/2B/2C] with probabilities of the posterior estimates of 0.022 and <0.001, respectively. According to the Bayesian credible region, 5 (of 12) correlation estimates were significantly different from zero. Hue and Chroma showed a high and negative genetic correlation ( r ^ g = −0.762), but no significant pleotropic locus. The results are promising and suggest that the genetic variation found among wild populations of F. chiloensis supports the idea of domesticating this crop for sustainable fruit production systems.

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“…Additionally, it computed the likelihood of each respondent belonging to each latent segment. LCA has been widely used for segmentation (Wang et al ., ; Meyerding et al ., ). The consumer cluster data resulting from the LCA treatment was then represented graphically using Principal Component Analysis (95% significance level) performed in XLSTAT (Version 2010.5.02).…”

Section: Methodsmentioning

confidence: 99%

Consumers’ attitudes towards alternative grains: a conjoint analysis study

Gosine

McSweeney

2019

Int J of Food Sci Tech

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Recently, alternative grains (millet, quinoa, sorghum) have been used to produce several food products common to North Americans. The objective of this study was to identify the attributes that drive consumers liking of alternative grains. A literature review and two focus groups were conducted. Four attributes were identified as being important to consumers when purchasing alternative grains. These attributes included grains, product type, flavour and claims. A choice-based conjoint analysis survey was created and administered to 346 individuals who live in Atlantic Canada. Product type and flavour were the most important attributes to consumers. Sweet and nutty flavours, products made from quinoa, or products with claims indicating they were a source of fibre, reduced risk of type 2 diabetes or reduced risk of cardiovascular disease, had a positive effect on consumer liking.

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What Consumers Are Looking for in Strawberries: Implications from Market Segmentation Analysis

Cited by 22 publications

References 26 publications

Consumer Preferences for Superfood Ingredients—the Case of Bread in Germany

Consumer Preferences for Superfood Ingredients—the Case of Bread in Germany

Genetic Variation and Trait Correlations for Fruit Weight, Firmness and Color Parameters in Wild Accessions of Fragaria chiloensis

Consumers’ attitudes towards alternative grains: a conjoint analysis study

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