What contributes to convention attendee satisfaction and loyalty? A meta-analysis

Jung, Shinyong; Tanford, Sarah

doi:10.1080/15470148.2017.1290565

Cited by 41 publications

(59 citation statements)

References 31 publications

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“…International conference participants are precious resources for the tourism industry since their attendance brings benefits to both the conference organizer and the host destination (Crouch et al, 2019). They bring numerous economic benefits to the host location (Jung & Tanford, 2017) through their expenditure on accommodation, food and beverages, local transportation, balancing off-season tourism and spreading positive word of mouth (Davidson & Rogers, 2006;Han & Hwang, 2017;Malekmohammadi et al, 2011;Oppermann & Chon, 1997). Because attendees have a large selection of conferences to choose from, it is more critical than ever to have a better understanding of the decision-making process and the factors affecting the attendance decision (Jung & Tanford, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

“…They bring numerous economic benefits to the host location (Jung & Tanford, 2017) through their expenditure on accommodation, food and beverages, local transportation, balancing off-season tourism and spreading positive word of mouth (Davidson & Rogers, 2006;Han & Hwang, 2017;Malekmohammadi et al, 2011;Oppermann & Chon, 1997). Because attendees have a large selection of conferences to choose from, it is more critical than ever to have a better understanding of the decision-making process and the factors affecting the attendance decision (Jung & Tanford, 2017). By determining the factors influencing conference attendance decisions and later satisfaction, organizers can create conferences and provide services and facilities that meet the needs and expectations of the participants (Jung & Tanford, 2017;Severt et al, 2007).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Because attendees have a large selection of conferences to choose from, it is more critical than ever to have a better understanding of the decision-making process and the factors affecting the attendance decision (Jung & Tanford, 2017). By determining the factors influencing conference attendance decisions and later satisfaction, organizers can create conferences and provide services and facilities that meet the needs and expectations of the participants (Jung & Tanford, 2017;Severt et al, 2007).…”

Section: Literature Reviewmentioning

confidence: 99%

“…One important issue for a successful conference is to attract as many attendees as possible (Zhang, 2010). Therefore, it becomes the core for tourism and meeting industry professionals to achieve an in-depth understanding of this growing sector and its segments, as well as the key factors influencing conference attendees' decision whether to attend the conference or not (Huang & Lee, 2017;Jung & Tanford, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…Moreover, the existing body of research on the business travel industry has focused mostly on the supply side, while little attention is being paid to individual conference attendees and their needs and wants (Beardsley et al, 2019;Mair & Thompson, 2009). Although a few recent studies have addressed the research need (Beardsley et al, 2019;Jung & Tanford, 2017;Mair & Thompson, 2009;Malekmohammadi et al, 2011;Severt, Wang, Chen, & Breiter, 2007;Yoo & Chon, 2008;Zhang, Leung, & Qu, 2007), still there has been a lack of studies about factors influencing conference participation decision and behavioral intentions. Thus, more research that is empirical is needed.…”

Section: Introductionmentioning

confidence: 99%

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Factors affecting conference participation decision-making

Pavluković¹,

Cimbaljević²

2020

J geographical I JC

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Business travel, as the sector with the fastest growth in the tourism industry globally, has received increased attention from both countries and cities, particularly from emerging destinations. In developing economies, business travel, including attending meetings, conferences, incentives and other business events, often plays a leading role in the growth of the wider travel and tourism sector. Therefore, tourism authorities and convention bureaus at the national and city levels have been struggling to attract international conferences and a larger number of participants to conferences. Understanding factors, which appear to be important in the conference participation decision-making process, can help conference organizers and destinations to attract more participants and thus gain more benefit from this growing sector of the tourism industry. Therefore, this study aims to examine factors affecting the conference participation decision-making from the academics' perspective. Furthermore, it investigates how different socio-demographic characteristics of the respondents influence the extracted factors of the conference participation decision-making process. The data was collected from the academics employed at the University of Novi Sad in Serbia. The findings reveal six dimensions of conference participation decision-making: destination stimuli, costs and destination accessibility, educational and professional opportunities, intervening opportunities, location factors, and conference factors. The results also show that there are statistically significant differences in some extracted factors between respondents of different gender, age, education level, and academic position, while the frequency of participation in international conferences does not influence the factors. The results could be of interest to all stakeholders in the business travel and tourism industry.

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