“What could masculinity be?”

Donnar, Glen; Hewitt, Jon; Finn, Fiona; Parker, Lukas; Brennan, Linda; Dingeldei, John

doi:10.4324/9781003200086-16

Cited by 1 publication

(1 citation statement)

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“…Each of these approaches to establishing the intelligence of the collective shares the epiphenomenal goal of collating “sufficient” diversity, inclusiveness and engagement to legitimise the outcomes as coming from, developed in conjunction with, and for the collective. As such, CI gathering approaches have been used to examine complex issues (Brychkov et al , 2022), wicked problems (Brennan et al , 2021b; Donnar et al , 2023) and systemic concerns (Domegan et al , 2016) in a wide variety of settings (see, for example, Fauville et al , 2018). These settings also include global cross-border government innovations – potentially the ultimate wicked problem, especially when it comes to “big” issues such as the environment and peace negotiations (OECD Observatory of Public Sector Innovation, 2022).…”

Section: Introductionmentioning

confidence: 99%

Collective intelligence for fighting food waste: changing the way things are done with participatory design

Brennan,

Micallef,

Jenkins

et al. 2024

JSOCM

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Purpose This study aims to explore the use of a double diamond design method to engage the industry in a sector-wide response to the issues of food waste as constructed by consumers. This particular design method is achieved by an exploration of a collective intelligence-participatory design (CIPD) project to engage industry participants in understanding and responding to consumers’ perceptions of the role of packaging in reducing food waste. Design/methodology/approach Using the UK Design Council’s double diamond design method as a guiding conceptual principle, the project recruited industry participants from medium to large food businesses across various food categories. Two scoping workshops with industry were held prior to the initiation of a 12-stage project (n = 57), and then two industry workshops were held (n = 4 and 14). Eighty participants completed an online qualitative survey, and 23 industry participants took part in a Think Tank Sprint Series. The Think Tanks used participatory design approaches to understand barriers and opportunities for change within food industry sub-sectors and test the feasibility and acceptability of package designs to reduce consumer waste. Findings For CIPD to work for complex problems involving industry, it is vital that stakeholders across macro- and micro-subsystems are involved and that adequate time is allowed to address that complexity. Using both the right tools for engagement and the involvement of the right mix of representatives across various sectors of industry is critical to reducing blame shift. The process of divergence and convergence allowed clear insight into the long-term multi-pronged approach needed for the complex problem. Originality/value Participatory design has been useful within various behaviour change settings. This paper has demonstrated the application of the double diamond model in a social marketing setting, adding value to an industry-wide project that included government, peak bodies, manufacturing and production and retailers.

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