2020
DOI: 10.1142/s2194565920500190
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What Determines Customers’ Perception of Banking Communication? An Empirical Evidence From Commercial Banks of Nepal

Abstract: This paper provides insight on how banking officials communicate with customers and how effective their techniques and tools are for development of banks. With the help of structured questionnaire technique, 373 customers having accounts in commercial banks in Nepal were interviewed in the month of April–September, 2019. Dummy based awareness index and Ordered Logit Regression Model were performed to understand customers’ perception on banking communication in Nepal. The Awareness Index shows that banking cust… Show more

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Cited by 27 publications
(27 citation statements)
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“…In our research the population are those investors who invest in the stock market through online. The sample size can be derived by computing following formula n = Z 2 pq/d 2 [19,20]. Where, n = sample size required for study, standard tabulated value for 5% level of significance = z, p= Prevalence of customer awareness on banking communication, q= 1-p and d = degree of accuracy, usually set at 0.05 level.…”
Section: Study Area Population and Samplementioning
confidence: 99%
“…In our research the population are those investors who invest in the stock market through online. The sample size can be derived by computing following formula n = Z 2 pq/d 2 [19,20]. Where, n = sample size required for study, standard tabulated value for 5% level of significance = z, p= Prevalence of customer awareness on banking communication, q= 1-p and d = degree of accuracy, usually set at 0.05 level.…”
Section: Study Area Population and Samplementioning
confidence: 99%
“…This study follows a convenient sampling technique, as there is no proper record of the customers and their time to come and go to the banks and use plastic money. The sample size for the study is determined with the help of Singh & Masuku (2014), Paudel et al (2020).…”
Section: Study Area Population Sample Selection and Datamentioning
confidence: 99%
“…It indicates that a communication gap prevails in Nepalese banks to promote and attract customers towards their service and product. In their study, Paudel et al (2020), Parajuli et al (2020) and find that banking communication plays a vital role to promote and control services provided by the bank among their staff and customers.…”
Section: Introductionmentioning
confidence: 99%
“…The formula used to work out the sample size for the survey is n = N*X / (X + N -1), where X = Z α/2 2 *p*(1-p) / MOE 2 , and Z α/2 is the critical value of the Normal distribution at α/2 (e.g. for a confidence level of 95%, α is 0.05 and the critical value is 1.96) (Paudel et al, 2020), MOE is the margin of error (undertaking for 5%), p is the sample proportion (50%), and N is the population size (11000). Calculating sample size based on this formula is 371.…”
Section: Study Population Sampling Technique and Sample Size Determinationmentioning
confidence: 99%