What Do Language Use and ‘The Tourist Gaze’ Have in Common? Introducing Studies on Adaptation Strategies in Tourist Communication

Held, Gudrun

doi:10.1163/9789004359574_002

Cited by 4 publications

(7 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, in some zones, the LL does not meet tourists' needs effectively [38]. CLLs can meet some new needs of visitors, such as for emotional exchange [6], catering to wishes [33], mood regulation, and so on. However, research on satisfying visitors' needs and optimizing their experiences through CLLs still remains scarce.…”

Section: Linguistic Landscape Functions In Recreational Zonesmentioning

confidence: 99%

“…Additionally, because the LL in some recreational zones doesn't sufficiently reveal the attributes of interactivity, playfulness and emotional experience of the space [25], it needs to be improved through innovation. Moreover, the language used in recreational zones is likely in the permanent process of adaptation to tourists' expectations and interest [6], this also requires the continuous creativities for the LL. Therefore, managers at some recreational sites have begun renewing existing LLs creatively [47].…”

Section: Functions and Construction Of Creative Linguistic Landscapesmentioning

confidence: 99%

“…Firstly, the language usage is a critical factor. In setting up the CLL in recreational zones, emotional and user-friendly language has become a trend [6]; poetic language can be applied to create a romantic atmosphere [1]; familiar idiom can facilitate collective identity, being beneficial for the retention of the place sense [7]. In addition, since the linguistic diversity is being erased in the globalization process, the minority language can be used as a distinctive feature of the place in setting the CLL, and to create place authenticity [41].…”

Section: Functions and Construction Of Creative Linguistic Landscapesmentioning

confidence: 99%

“…Actually, no tourism operator does not use linguistic landscape [3]; The linguistic landscape always first come into tourists' views, displaying essential information [4]. The leisure functions of LLs in recreational zones were revealed sufficiently by relevant researches, for example, changing the spatial aura [5], reflecting the ongoing development of leisure culture, setting the trend for leisure [6], symbolizing tourism value [7], among others.…”

Section: Introductionmentioning

confidence: 99%

“…Addressing this question is also this study objective. (3) Because many operators are getting down to using LLs to attract more visitors [19], and shape the competitive image of place [6], tourists may encounter a bombardment of language carriers in some recreational zones [20]. An avalanche of language signs may bring confusions to tourists [3].…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Promoting leisure functions through setting creative linguistic landscapes in recreational zones

Sun,

Tian,

Xia

et al. 2024

PLoS ONE

View full text Add to dashboard Cite

Using creativity to promote recreational services is crucial. Accordingly, creative linguistic landscapes (CLLs) are being used to improve visitors’ experiences in some recreational zones. However, relevant research is still in its early stages. Therefore, this study was conducted. It summarized the leisure function categories and function evaluation indicators of CLLs in recreational zones respectively based on image materials and related online reviews. The leisure function outcomes of all CLL types were ranked using the fuzzy PROMETHEE method; based on this ranking, a CLL configuration optimization mode was suggested. The findings reveal the following. (1) Currently, there are mainly nine leisure function types of CLL in practice, although the type structure is severely imbalanced; there are 12 primary corresponding function evaluation indicators, although each of them draws significantly different attention. (2) There are notable variations among the outcomes of different types of functions of CLL: mood adjustment is the most advantageous function of CLL for leisure services, followed by emotional guidance and cognitive building functions; (3) According to the study findings, in the configuration of CLL, which aims at leisure function optimization, the “function focusing and coordinating mode (the superior functions of CLL are focused on and its various functions are coordinated)” should be adopted. The results provide meaningful lessons for the establishment of rational and effective CLL in recreational zones.

show abstract

Section: Linguistic Landscape Functions In Recreational Zonesmentioning

confidence: 99%

Section: Functions and Construction Of Creative Linguistic Landscapesmentioning

confidence: 99%

Section: Functions and Construction Of Creative Linguistic Landscapesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Promoting leisure functions through setting creative linguistic landscapes in recreational zones

Sun,

Tian,

Xia

et al. 2024

PLoS ONE

View full text Add to dashboard Cite

show abstract

‘Domani a quest’ora potresti essere qui’: multimodal practices for representing temporality in destination advertising

Messner

2023

Visual Communication

View full text Add to dashboard Cite

Materiality, mediality, locality and temporality are constitutive characteristics of texts. Various texts in mediatized everyday reality show temporal aspects that influence their perception and their functions in different ways. The present article considers diverse expressions of temporality in destination ads, a genre that is hitherto underexplored. A special focus is put on multimodal practices that express temporal aspects, for instance the timeline of pre-, on- and post-trip time, vacation time as desired time, the situationality of ads, etc. The author uses multimodal discourse analysis to examine the interplay of semiotic resources in destination ads and to describe their compositional, ideational and interactional metafunctions. The analysis shows that text–image relations are crucial for the depiction of temporality and time-boundedness, and also for the formation of a specific tourist gaze that is centred on the desire to fully enjoy vacation time.

show abstract

Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France

Wilson¹

2021

aad

View full text Add to dashboard Cite

Le tourisme transforme les lieux qu’il investit. Cet article a pour but d’étudier cette transformation par le biais de la construction discursive de deux destinations urbaines en France : Marseille et Metz. A travers une analyse de documents édités par les Offices de tourisme des deux villes, nous explorons les stratégies discursives employées dans leur promotion et positionnement en tant que destinations touristiques. Nous montrons que ces stratégies encadrent les villes comme faisant partie intégrante de deux espaces transnationaux : Marseille dans l’espace méditerranéen, Metz dans un espace intrinsèquement « européen » et transfrontalier. En ce faisant, les deux villes opèrent une « marchandisation sans frontières », se servant de leurs liens avec leurs voisins afin d’augmenter leur attractivité. Enfin, nous montrons en quoi ces stratégies discursives contribuent aux imaginaires touristiques, façonnant les perceptions des lieux et jouant un rôle dans la production même des deux espaces transnationaux.

show abstract

What Do Language Use and ‘The Tourist Gaze’ Have in Common? Introducing Studies on Adaptation Strategies in Tourist Communication

Cited by 4 publications

References 0 publications

Promoting leisure functions through setting creative linguistic landscapes in recreational zones

Promoting leisure functions through setting creative linguistic landscapes in recreational zones

‘Domani a quest’ora potresti essere qui’: multimodal practices for representing temporality in destination advertising

Marchandisation sans frontières : la construction discursive d’espaces touristiques transnationaux en France

Contact Info

Product

Resources

About