“…They have long shaped the School's identity and continue bringing together and guiding our academic community. [Belgium] Among the most recurring values found, the occurrence of "Excellence" and "Integrity" are in line with other studies (Breznik andLaw, 2019, p. 1370) in which words such as "Quality", "Excellence", "Learn", were connected to the cluster of social responsibility. In the present study, the word "Integrity" was found to be associated with both transparency of process and with rigour and responsibility, connecting it with ethical values, as can be seen in the following extracts:…”