Recent Government policy has advocated universal support services for parents, including a national telephone helpline (for example, Department for Education and Skills, 2003). The Home Office funded just such a helpline—Parentline Plus—as part of the Supporting Families initiative. The efficiency and effectiveness of this service in supporting parents were evaluated through secondary analysis of call data, assessment of taped calls, and interviews with callers. The helpline offers anonymous non‐stigmatising support to a growing number of callers, and most callers interviewed valued highly the service they received. Many had significant support needs that were not met by other forms of service provision.