What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States

Nelson, Michelle R.; Ham, Chang Dae; Haley, Eric

doi:10.1080/10641734.2021.1925179

Cited by 19 publications

(5 citation statements)

References 72 publications

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“…8 In the most recent study of the U.S., most respondents correctly answered seven of the eight items measuring knowledge of OBA (Segijn and Van Ooijen, 2022). This contrasts sharply with the findings of Nelson et al (2021) regarding digital political advertising (DPA) literacy reported earlier. While methodological choices might explain part of the difference, 9 some items on the DPA index arguably had a higher difficulty threshold than those used to measure OBA.…”

Section: Online Behavioural Advertisingmentioning

confidence: 78%

“…Moving away from levels of concern, scholars have recently turned their attention to measuring levels knowledge about PMT, again with a primary focus on the U.S. Nelson et al (2021) fielded a four-item battery of questions designed to measure respondents understanding of digital political advertising (DPA). 4 The findings were seen as disappointing in that less than half of respondents gave correct answers to three of the four items designed to measure knowledge of digital political advertising.…”

Section: Public Attitudes To Political Micro-targetingmentioning

confidence: 99%

“…Specifically, we calculated the average acceptability score for the nine types of socio-demographic data used in targeting and the six online behavioural activities, respectively. Each item had been scored as one to four or don't know by 15 We note that a multivariate analysis of knowledge of political advertising was conducted by Nelson et al (2021), however, this was based on a 29 point scale of general knowledge, rather than focusing on the four point sub-index measuring digital political advertising (DPA) specifically.…”

Section: Stage 3: Multivariate Analysis Of Attitudes To Pmtmentioning

confidence: 99%

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"I always feel like somebody's watching me"

Gibson,

Bon,

Dommett

2024

JQD

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The practice of political micro-targeting (PMT) – tailoring messages for voters based on their personal data – has increased over the past two decades, particularly in the U.S. Studies of PMT have to date concentrated largely on its effects on voters, or its implications for democracy more broadly. Less attention has been given to answering basic descriptive questions about how people perceive, feel and care about this new mode of political communication. This paper fills that gap by reporting findings from an online survey (weighted to be nationally representative on age, gender, ethnicity, region and past vote) that measured public attitudes toward PMT during the 2020 U.S. Presidential campaign. Specifically, we measure voter orientations toward PMT in four key dimensions – awareness, aversion, knowledge, and acceptability at the aggregate level – and explore how these vary according to a range of individual characteristics. Key findings are that public understanding and acceptance of PMT may be higher than current studies indicate, particularly among certain sectors of the population. Such insights are important for academic research to cognize and also policy-makers, as they move toward greater regulation of voter targeting.

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Section: Online Behavioural Advertisingmentioning

confidence: 78%

Section: Public Attitudes To Political Micro-targetingmentioning

confidence: 99%

Section: Stage 3: Multivariate Analysis Of Attitudes To Pmtmentioning

confidence: 99%

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"I always feel like somebody's watching me"

Gibson,

Bon,

Dommett

2024

JQD

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“…Concerns remain about mobile users' skepticism toward mobile advertisements (Yang et al, 2021;Nelson et al, 2021;de Sio et al, 2022), and it is of profound interest for marketers to identify the factors that help users' engagement with mobile ads. The current study will assess the combined effect of SA and SIC on CE to deduce if it is greater than the individual effect of SA or SIC, which has not been addressed in the past studies (Rahman et al, 2022;Moorthy et al, 2022;Bazi et al, 2023).…”

Section: Sjmementioning

confidence: 99%

Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising

Talha,

Tahir,

Mehroush

2023

SJME

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Purpose The aim of this study is to assess the mediating effect of source appearance (SA) and self-influencer congruence (SIC) on the relationship between visual content (VC) and customer engagement (CE) towards mobile advertisement. Design/methodology/approach This study uses a quantitative approach to test the proposed model based on the stimulus–organism–response (SOR) theory. The non-probability purposive sampling technique was used to collect data from Pakistani mobile users through a self-administered questionnaire. Findings The study results prove that VC alone cannot generate mobile users’ engagement. SA is the key in this regard, which has a relatively higher importance compared to SIC. Furthermore, the serial mediation effect of SA and SIC on CE shows that attractive sources are likely to induce higher SIC and subsequent CE. Practical implications The results reveal that without a pleasing SA and positive SIC, mobile users skip the ads by perceiving them to be irritating or interruptive. Mobile ads might cost relatively less, but the advertisers should understand the significance of the SA toward minimizing the mobile advertising skepticism. Originality/value Advertisers can enhance the user’s engagement on mobile devices by addressing both the SA and SIC in their VC. The combined effect of both the SA and SIC on CE has not been assessed before. Furthermore, this study has used the SOR mechanism to examine CE.

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“…Because it is incredibly hard to algorithmically tag all misinformation, this is a very real problem. This problem tends to be even worse in political advertising, because recent research has shown that almost half of surveyed respondents were not aware that political ads are not fact-checked before publication or airing (Nelson, Ham, and Haley 2021). Although AdChain does not solve these issues, it does provide a research environment in which multiple angles can be investigated more thoroughly.…”

Section: Advertising Spreads Misinformationmentioning

confidence: 99%

Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research

Yun

Strycharz

2022

Journal of Current Issues & Research in Advertising

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In this article we provide a primer for blockchain technology (BT) and explain ways that it has been applied (or can be applied) to the field of advertising research and practice. We situate this primer inside a critical look at the evolution of digital advertising that has been driven largely by immediate technological need for the maximization of profit rather than considerations for societal well-being. We discuss arenas in which the current state of digital advertising is not well positioned to maximize societal well-being and has built a consumer distrust of digital advertising, specifically with regard to the areas of privacy invasion, value to consumers, technology companies' power, inaccuracies of personalizations, and misinformation spread. Throughout this article we discuss how blockchain technologies can be used as a research environment for testing new paths for digital advertising that could tackle these issues and be more beneficial to society. We also provide an overview of avenues for future research on BT application in the digital advertising ecosystem.

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What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States

Cited by 19 publications

References 72 publications

"I always feel like somebody's watching me"

"I always feel like somebody's watching me"

Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising

Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research

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