What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature

Michalski, Silke; Helmig, Bernd

doi:10.1080/15332660802067940

Cited by 15 publications

(13 citation statements)

References 54 publications

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“…Whereas general research on relationship marketing is broad, managing relationships in a nonprofit context is insufficiently researched (Michalski and Helmig 2008), though recent studies highlight an integrative marketing concept focused on relationships with all different customer groups (Arnett et al 2003;Conway and Whitelock 2007;Passebois and Aurier 2004;Rentschler et al 2002).…”

Section: Strategic Marketing In Nonprofit Organizationsmentioning

confidence: 99%

Nonprofit Marketing

Helmig

Thaler

2010

Third Sector Research

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Section: Strategic Marketing In Nonprofit Organizationsmentioning

confidence: 99%

Nonprofit Marketing

Helmig

Thaler

2010

Third Sector Research

Self Cite

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“…Such a perspective explains why functionally interchangeable behaviors are acceptable in some networks but not others. This has been observed in a variety of situations, for example within intra-organizational social relationships (Ashforth and Mael, 1989, Dutton et al, 1994, Haslam et al, 2000, and in relationship marketing (Arnett et al, 2003, Bhattacharya and Sen, 2003, Michalski and Helmig, 2008. It has also been used to account for user participation in online communities in settings outside of IP2PLS, including general knowledge contribution (Shen et al, 2010), as well as consumer product discussion and reviews (Forman et al, 2008).…”

Section: Sit and Ip2plsmentioning

confidence: 99%

Information Sharing and User Behavior in Internet-enabled Peer-to-peer Lending Systems: An Empirical Study

Feller

Gleasure

Treacy

2017

Journal of Information Technology

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Type of publicationArticle ( have captured the attention of the Information Systems research community, and studies of user behavior in IP2PLS have revealed the saliency of social identity, personal transparency, and information sharing in such systems. We argue that the current state of knowledge is limited by methodological bias towards the study of particular IP2PLS providers, and report the findings of a study of a very large but under-researched platform. Through an analysis of 116,669 loan records, and a subsequent analysis of 1000 records manually coded through a content analysis process, we investigate the impact of information sharing on user behavior in an IP2PLS, revealing relationships that frequently contradict the findings from prior research. The paper discusses the contributions of our work towards a more complete and heterogeneous picture of user behavior in IP2PLS, implications for researchers of other crowdfunding systems and/or other emerging forms of IS-enabled collective action, as well as for system designers, users and providers.

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“…4 Identificación: variable asociada con el sentimiento de unidad de las partes con la causa u objetivo de la OSFL y con los beneficios sociales no monetarios que obtienen los individuos y las organizaciones al desarrollar las misiones, valores y objetivos de las partes (Arnett, et al, 2003;Michalski & Helmig, 2008). 5 En el campo interorganizacional, la cooperación se entiende como un conjunto de comportamientos o actividades entre dos o más organizaciones para alcanzar resultados satisfactorios para las partes.…”

Section: B Clasificación En Función Del Estado De La Relaciónunclassified

Formas y categorización de las relaciones entre las organizaciones sin fines de lucro y el sector privado: una revisión

Romero

Oliva²

2012

Adm. Desarro.

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Las relaciones interorganizacionales e intersectoriales entre las organizaciones sin fines de lucro y el sector privado han ganado gran importancia en la última década debido a que representan una interesante alternativa para solucionar los diferentes problemas que afrontan dichas organizaciones y satisfacer sus necesidades. A partir de una revisión teórica sobre las alianzas entre las organizaciones de estos dos sectores, se identificaron las motivaciones, los aspectos críticos y trece formas diferentes de relación: alianzas de marca, aportes al fortalecimiento institucional, búsqueda y generación de mercados, co-creación, contratos de licencia de marca o imagen, donaciones corporativas, fundaciones empresariales, maratones solidarias, marketing con causa, marketing político, patrocinios, promoción o publicidad conjunta y sociedad estratégica. Estas relaciones se describirán brevemente y se catalogarán de acuerdo con los tres modelos identificados de dominancia-beneficio, estado de la relación y tipo de actividades. Se destaca el interés de las empresas por migrar de formas tradicionales de filantropía a alternativas estratégicas y comerciales que involucren, entre otros, mayor interactividad, compromiso con la causa y desarrollo de diferentes alternativas de promoción, como por ejemplo las alianzas de marca y las fundaciones empresariales.

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What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature

Cited by 15 publications

References 54 publications

Nonprofit Marketing

Nonprofit Marketing

Information Sharing and User Behavior in Internet-enabled Peer-to-peer Lending Systems: An Empirical Study

Formas y categorización de las relaciones entre las organizaciones sin fines de lucro y el sector privado: una revisión

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