2009
DOI: 10.1509/jmkg.73.1.122
|View full text |Cite
|
Sign up to set email alerts
|

What does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals

Abstract: Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. Although increased emphasis has been placed on publication productivity in the leading marketing journals, little is known about questions such as (1) What level of publication productivity in the leading marketing journals does it take to get promoted in marketing academia? (2) What level of publication productivity in the leading marketing journals warrants exception? an… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

1
61
0
1

Year Published

2010
2010
2019
2019

Publication Types

Select...
8
1

Relationship

0
9

Authors

Journals

citations
Cited by 86 publications
(63 citation statements)
references
References 34 publications
1
61
0
1
Order By: Relevance
“…The research intensity of institution peer group is also unrelated to the ASB publication benchmark, a finding which is inconsistent with US research and research from other disciplines that finds the promotion hurdle to be higher at more research-intensive institutions (Glover et al, 2006;Seggie and Griffith, 2009). The government research ranking of the unit is also unrelated.…”
Section: Discussionmentioning
confidence: 80%
“…The research intensity of institution peer group is also unrelated to the ASB publication benchmark, a finding which is inconsistent with US research and research from other disciplines that finds the promotion hurdle to be higher at more research-intensive institutions (Glover et al, 2006;Seggie and Griffith, 2009). The government research ranking of the unit is also unrelated.…”
Section: Discussionmentioning
confidence: 80%
“…In order to find individual and institutional productivity studies in the field of communication or any of its disciplines, one must seek in the English-speaking world (recent examples are Hickson et al, 2009;Seggie & Griffith, 2009, Ford & Merchant 2008West, 2007;Zou, 2005;Hickson, Bodon & Turner, 2004).…”
Section: Implications For the Research Communitymentioning
confidence: 99%
“…This is a potentially important finding, in so far as it relates to the debate about the functionality of existing academic assessment systems. The focus on academic publication, as the single metric of performance (Adler & Harzing, 2009;Seggie & Griffith, 2009), is further exposed as an inadequate way of encouraging and rewarding scholarship in a field such as management where the theory-practice link is so much a part of what makes it distinctive (Tranfield & Starkey, 1998).…”
Section: Figurementioning
confidence: 99%