“…For example, in the Commission on Reading's discussion of motivation only one research study specific to the field of reading is cited. Reasons put forward for neglecting this line of research include lack of interest in this area (Athey, 1985), the difficulties involved in measuring affective factors such as attitudes (Squires, 1969), and the influences of socio-political factors which focus researchers' attention on other aspects of reading (Shapiro, 1981).…”