What Does ‘Sustainable Wine’ Mean? An Investigation of French and Italian Wine Consumers

Capitello, Roberta; Sirieix, Lucie

doi:10.1007/978-3-030-30413-3_10

Cited by 5 publications

(5 citation statements)

References 20 publications

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“…Data on French and Italian wine consumers was collected using an online survey (Capitello and Sirieix, 2020).…”

Section: Resultsmentioning

confidence: 99%

Sustainable practices for the wine tourism development in support of the local and social economy

Martinov¹,

Nedialkova²

2023

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The paper focuses on several scenarios for sustainable tourism that can be resourcefully applied to the field of wine tourism as a kind of special interest tourism. Firstly, we start with a short analysis of different examples of sustainable tourism i.e. trekking, green transport (part of the green deal) associated with modern wine tourism. Secondly, we delve on the aspects of social entrepreneurship. The examples are best practices in developed tourist destinations, like Italy, Slovenia, Hungary. Thirdly, we elaborate why stakeholders may profit from a discernable added value of wine tourism, thanks to social ventures and the advantages of social entrepreneurship as a way to ensure sustainability for the local communities, comfortable experience for the tourists and shared welfare for all stakeholders.

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“…Data on French and Italian wine consumers was collected using an online survey (Capitello and Sirieix, 2020).…”

Section: Resultsmentioning

confidence: 99%

Sustainable practices for the wine tourism development in support of the local and social economy

Martinov¹,

Nedialkova²

2023

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“…One of the reasons might be rooted in the fact that environmental concerns are somehow linked to health and safety consequences, for instance, those connected to environmental degradation. On the other hand, the social dimension of sustainability entirely focuses on improving the conditions of others, be it in the form of human beings or animals (Capitello & Sirieix, 2020;Piracci et al, 2023). This may create distance as consumers can feel that these ethical purchasing decisions are not directly relevant to themselves and never will.…”

Section: Discussionmentioning

confidence: 99%

On the willingness to pay for food sustainability labelling: A meta‐analysis

Piracci,

Lamonaca,

Santeramo

et al. 2024

Agricultural Economics

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Sustainability labelling is an extremely complex, multifaceted, and debated topic. Through a systematic and meta‐analytical approach, we disentangled the informative contents of environmental and social labels and investigated their effect on the consumer willingness to pay for food products. The premium prices for sustainability labels are largely heterogeneous depending on the information disclosed. Generic and specific messages seem not to differ in terms of consumer acceptance. Not all facets are equally important as social issues tend to be less considered. Policy interventions should combine hard and soft measures to holistically achieve sustainability in the food system.

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“…However, the nuances between different sustainable practices confuse wine producers (Szolnoki, 2013), not to mention consumers. In the study of Capitello and Sirieix (2019), among all the sustainable wines, organic wine holds the largest market penetration. It is the most heard and consumed sustainable wine category in France and Italy.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Symbolic value has always been a motivator for consumers to purchase wine (Wang, 2017). Organic wine is further perceived as trendy (Capitello and Sirieix, 2019) due to its environmental values and non-chemical nature. In this case, consumers might be willing to share WOM and e-WOM about organic wine.…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer attitude and behavioural intention towards organic wine: the roles of consumer values and involvement

Dong,

Gao

2024

BFJ

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PurposeThis study aims to identify the decision-making process involved in the purchase of organic wine from consumer values to attitudes to behavioural intention towards organic wine via the value–attitude–behaviour (VAB) model. Involvement in wine is also taken into consideration.Design/methodology/approachThe data were collected using a snowball sampling method and a closed-ended questionnaire. A total of 209 responses were analysed. Linear regression and PROCESS Macro on SPSS were used to perform data analysis.FindingsBoth biospheric-altruistic values and egoistic values are positively associated with attitudes towards organic wine. Attitude is found to mediate the relationship between biospheric-altruistic/egoistic values and behavioural intention. Egoistic values are found to significantly predict behavioural intention in the organic wine purchase context. Involvement was found to moderate the relationship between egoistic values and attitudinal loyalty.Originality/valueThis study identifies the decision-making hierarchy from consumer values to attitudes to behavioural intention, theoretically confirming the robustness of the VAB model in the organic wine consumption context. It also makes a practical contribution by indicating the marketing emphasis of organic wine and segmenting potential consumers according to their values and levels of wine involvement.

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What Does ‘Sustainable Wine’ Mean? An Investigation of French and Italian Wine Consumers

Cited by 5 publications

References 20 publications

Sustainable practices for the wine tourism development in support of the local and social economy

Sustainable practices for the wine tourism development in support of the local and social economy

On the willingness to pay for food sustainability labelling: A meta‐analysis

Consumer attitude and behavioural intention towards organic wine: the roles of consumer values and involvement

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