“…A firm with a higher level of legitimacy is considered more meaningful, plausible, and trustworthy based on the norms, values, and beliefs they have built into society (Bitektine & Haack, 2015; Suddaby, Bitektine, & Haack, 2017). Those firms can be widely accepted by their internal and external audiences, which are more likely to help them achieve superior performance (De Mendonca & Zhou, 2019).…”