What Does Your Audience Expect from You? How Entrepreneurs Acquire Resources through Storytelling

Lurtz, Kathrin; Kreutzer, Karin

doi:10.5465/ambpp.2014.85

Cited by 8 publications

(12 citation statements)

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“…In line with this suggestion and based on Boyles’ (2012) work, a conceptual model of expected impact variables as basis for this report’s propositions is presented in Figure 1. This study supports the grounds for highlighting that narratives enable potential entrepreneurs to: Become motivated about setting up a company with respect to changing attitudes and perception in a positive way.Become convinced in terms of perceived skills and knowledge to devote resources referring to entrepreneurial opportunities, in compliance with the results of Lurtz and Kreutzer (2014) with respect to feasibility.Make key decisions linked to entrepreneurial intentions with respect to behaviour control. Figure 1 provides the starting point for generating this report’s propositions. The variables for studying intended impacts of entrepreneurial narratives using multimedia approaches are outline below.…”

Section: The Narrative Frameworksupporting

confidence: 62%

“…This study supports the grounds for highlighting that narratives enable potential entrepreneurs to: Become motivated about setting up a company with respect to changing attitudes and perception in a positive way. Become convinced in terms of perceived skills and knowledge to devote resources referring to entrepreneurial opportunities, in compliance with the results of Lurtz and Kreutzer (2014) with respect to feasibility. Make key decisions linked to entrepreneurial intentions with respect to behaviour control.…”

Section: The Narrative Frameworkmentioning

confidence: 77%

“…Become convinced in terms of perceived skills and knowledge to devote resources referring to entrepreneurial opportunities, in compliance with the results of Lurtz and Kreutzer (2014) with respect to feasibility.…”

Section: The Narrative Frameworkmentioning

confidence: 77%

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A framework for a teaching toolkit in entrepreneurship education

Fellnhofer

2017

IJCEELL

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Despite mounting interest in entrepreneurship education (EE), innovative approaches such as multimedia, web-based toolkits including entrepreneurial storytelling have been largely ignored in the EE discipline. Therefore, this conceptual contribution introduces eight propositions as a fruitful basis for assessing a ‘learning-through-real-multimedia-entrepreneurial-narratives’ pedagogical approach. These recommendations prepare the grounds for a future, empirical investigation of this currently under-researched topic, which could be essential for multiple domains including academic, business and society.

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Section: The Narrative Frameworksupporting

confidence: 62%

Section: The Narrative Frameworkmentioning

confidence: 77%

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A framework for a teaching toolkit in entrepreneurship education

Fellnhofer

2017

IJCEELL

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“…Other scholarly work considers the effectiveness of an entrepreneur's ability to use storytelling as a strategic tool for building social capital (Baron & Markman, 2000), acquiring human and other resources (Clark, 2008;Manning & Bejarano, 2017;Martens et al, 2007;), venture legitimacy and expectations (Garud, Schildt & Lant, 2014), and in effecting venture startup (O'Connor, 2002). Despite this emerging research into entrepreneurial storytelling, very little has focused on entrepreneurial storytelling in the context of one of the most vital skills entrepreneurs must learn to master: The investor pitch (Lurtz & Kreutzer, 2014).…”

Section: Introductionmentioning

confidence: 99%

Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches

Key

Duening

2020

CMR

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Entrepreneurs are responsible for bringing innovative products and services to market. However, in order to bring new value to consumers, most entrepreneurs must secure funding. An integral component in the process of resource acquisition is the entrepreneur’s story. Very little research has dealt with the storytelling structure that a good pitch should use. Stories are a fundamental part of the way human beings understand themselves and the world around them. This paper synthesizes the current state of entrepreneurial storytelling and builds a parsimonious framework for strategic entrepreneurial storytelling (SES) through qualitative analysis of actual pitches. Our framework will help entrepreneurs build intentional and compelling stories for their investment pitch through the concepts of SES context, content, and execution.

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“…2 Become convinced in terms of perceived skills and knowledge to devote resources referring to entrepreneurial opportunities, in compliance with the results of Lurtz and Kreutzer (2014) with respect to feasibility.…”

Section: Entrepreneurial Narratives For Multimedia Entrepreneurship Ementioning

confidence: 99%

A framework for a teaching toolkit in entrepreneurship education

Fellnhofer

2017

IJCEELL

View full text Add to dashboard Cite

Despite mounting interest in entrepreneurship education (EE), innovative approaches such as multimedia, web-based toolkits including entrepreneurial storytelling have been largely ignored in the EE discipline. Therefore, this conceptual contribution introduces eight propositions as a fruitful basis for assessing a 'learning-through-real-multimedia-entrepreneurialnarratives' pedagogical approach. These recommendations prepare the grounds for a future, empirical investigation of this currently under-researched topic, which could be essential for multiple domains including academic, business and society.

show abstract

What Does Your Audience Expect from You? How Entrepreneurs Acquire Resources through Storytelling

Cited by 8 publications

References 0 publications

A framework for a teaching toolkit in entrepreneurship education

A framework for a teaching toolkit in entrepreneurship education

Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches

A framework for a teaching toolkit in entrepreneurship education

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