What Drives People Visit Restaurants During COVID-19 Pandemic Findings in Indonesia

Abstract

The current COVID-19 pandemic has had a wide impact on the global economic sector. Restaurants are one of the sectors affected by the regulation of distance restrictions during the COVID-19 pandemic. Therefore, this study looks at what factors can encourage people to visit restaurants when government regulations have allowed consumers to make food purchases offline. This study looks at five factors; disease denial, perceived safety, perceived fair price, sociability and affect regulation. The sample in this study were 133 respondents. Furthermore, the data is processed using SEM-PLS using SmartPLS 3.0. The study results indicate that perceived safety, sociability and affect regulation have a significant positive impact on a person's intention to visit a restaurant. This research contributes to both improving the theory of a person's intention to visit a restaurant during the Covid-19 pandemic and helping restaurant service providers decide on an effective strategy in encouraging someone to have the intention to visit a restaurant.

Intention to Visit Tourist Destinations: Bibliometric Analysis 2015–2022

“…It is also important for practitioners and researchers to investigate tourism trends during Covid-19 because they can be used to see and make the pandemic a transformative opportunity. The tourism industry must recover [12,13] and rearrange and reform economic standards and order in the future. That is why research related to 'intention to visit' must be encouraged by countries with great potential in their tourism sector, including Indonesia.…”