What explains changes in grape varietal mixes in Australia's wine regions?
German Puga,
Kym Anderson
Abstract:In an ever‐more‐competitive global beverage market, vignerons compete for the attention of consumers by trying to differentiate their wine from others while also responding to technological advances, climate change and evolving demand patterns. In doing so, they highlight their regional and varietal distinctiveness while keeping an eye on changes in consumer preferences for different varieties. This paper examines and seeks to explain the extent to which winegrape varietal mixes vary across regions and over ti… Show more
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