What Explains the Adoption of Mobile Wallets? A Study from Merchants’ Perspectives

Gupta, Shelly; Dhingra, Sanjay; Tanwar, Santroop; Aggarwal, Radhika

doi:10.1080/10447318.2022.2104408

Cited by 13 publications

(13 citation statements)

References 80 publications

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“…High transaction fees could discourage merchants from integrating m-payments alongside other payment methods. Similarly, the level of technological sophistication of merchants has also been found to be a factor in mpayment as highlighted by Gupta et al (2022).…”

Section: Review Of Related Literaturementioning

confidence: 96%

“…However, the perceived usefulness of m-payments may be subject to a variety of other factors. For instance, studies indicate that perceived usefulness can be influenced by the ease of use of m-payments (Moghavvemi et al , 2021; Gupta et al , 2022), the availability of alternative payment methods such as cash or credit cards (Gupta et al , 2022) and the adoption of a particular m-payment technology by customers (Liébana-Cabanillas and Lara-Rubio, 2017). Therefore, merchants might be more likely to adopt a particular m-payment if it integrates seamlessly with their existing payment methods and customer behavior.…”

Section: Review Of Related Literaturementioning

confidence: 99%

“…Another important factor that has been explored in the literature is perceived security. Merchants who perceive greater security risks associated with m-payments may be less likely to adopt them (Liébana-Cabanillas and Lara-Rubio, 2017; Gupta et al , 2022). Security concerns may include potential fraud, unauthorized access to customer data or the inability to manage chargebacks.…”

Section: Review Of Related Literaturementioning

confidence: 99%

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A game theory-based analysis of merchants’ mobile payment adoption using hybrid SEM-neural network approach

Naysary

2023

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Purpose Driven by the evidence from the literature on the significance of mobile (m-)payment in economic growth and productivity and at the same time the relative dismal adoption of this service, the purpose of present paper is to elucidate the merchants’ m-payment adoption from the perspective of trust, drawing upon the game theory framework, in the Malaysian context. Design/methodology/approach An online survey consisting of 302 respondents was carried out to investigate the impact of trust and opportunism on merchants’ perceived trustworthiness using a two-staged structural equation modeling–neural network approach to determine the significance and relative importance of variables. This study also applies a game-theoretic approach to analyze the impact of trust on the relationship between merchants and m-payment service providers. Findings The results indicate a positive and statistically significant relationship between merchant trust, merchant opportunism and perceived trustworthiness, and a statistically significant negative relationship was found between m-payment provider opportunism and perceived trustworthiness. The findings from the prisoner’s dilemma two-player model indicate that the scenarios of mutual trust and mutual opportunism as paradigmatic of cooperation and defection produce the best and worse outcomes, respectively. An intriguing result was the positive impact of merchant opportunism on perceived trustworthiness, which indicates a very calculative orientation of merchants in m-payment contracting. Originality/value To the best of the authors’ knowledge, this is among the first attempts to propose a game theory approach to the interaction between merchants and m-payment providers under the framework of trust and opportunism. A game theory study in the context of m-payment adoption can contribute to the theoretical literature by providing insights into the decision-making processes of merchants. By incorporating trust and opportunism into the game theory model, we can gain a better understanding of how they affect the decision-making process and overall adoption rates. The conclusions and implications provide useful insights for managers of both m-payment platforms and merchants in this relational exchange. The results of the present research can provide insights into the factors that influence merchant decisions and guide them toward suitable partnerships for successful adoption and can guide authorities for policy interventions and supporting adoption efforts.

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Section: Review Of Related Literaturementioning

confidence: 96%

Section: Review Of Related Literaturementioning

confidence: 99%

Section: Review Of Related Literaturementioning

confidence: 99%

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A game theory-based analysis of merchants’ mobile payment adoption using hybrid SEM-neural network approach

Naysary

2023

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“…To better understand customer behavior towards the continued use of FDAs, three factors, namely, TTF, PV and perceived food safety, were added to the original TCT model. Several studies on technology adoption have found that TTF is the most important driver of users’ perceptions of and behaviors towards technology (Gupta et al , 2022; Wang et al , 2022a, 2022b). Zhao and Bacao (2020) supported the importance of the TTF in the FDA context.…”

Section: Literature Reviewmentioning

confidence: 99%

Determinants of continuance intention to use food delivery apps: findings from PLS and fsQCA

Foroughi,

Yadegaridehkordi,

Iranmanesh

et al. 2023

IJCHM

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Purpose Customers increasingly use food delivery applications (FDAs) to place orders. Despite the popularity of FDAs, limited research has investigated the drivers of the continuance intention to use FDAs. This study aims to uncover the drivers of the continuance intention to use FDAs by integrating the “technology continuance theory” (TCT) with perceived task-technology fit, perceived value and perceived food safety. Design/methodology/approach Data were collected from 398 individuals in Thailand and evaluated using “partial least squares” (PLS) and “fuzzy-set qualitative comparative analysis” (fsQCA). Findings The PLS results supported the significance of all direct relationships, except the effects of perceived ease of use on attitude and perceived usefulness on continuance intention. Accordingly, perceived food safety positively moderated the impact of perceived ease of use on attitudes. The fsQCA uncovered seven solutions with various combinations of factors that predicted high continuance intention. Practical implications This study enables food delivery apps to develop effective strategies for retaining users and sustaining financial performance. Originality/value This research contributes to the literature by investigating the factors underlying the continuous use of FDAs with a new PLS-fsQCA technique and applying TCT in a new technological context, FDAs and enriching it by adding three variables: perceived task-technology fit, perceived value and perceived food safety.

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“…Among Indian merchants, perceived customer value addition and perceived usefulness are the most critical factors in merchant intention to use mobile wallets [50]. Gupta et al [51] investigated the factors affecting merchants' intention to adopt mobile wallets and created a comprehensive model combining perceived trust and price value with the help of the UTAUT and TTF models. The research has shown that the task-technology fit is the most important of all variables influencing the intention to use mobile wallets.…”

Section: Intention To Use Of Customers and Merchantsmentioning

confidence: 99%

How Do Mobile Wallets Improve Sustainability in Payment Services? A Comprehensive Literature Review

et al. 2022

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Easy access to the Internet, smartphones, and mobile-based banking change customer shopping intentions. As a crucial component of financial technology (Fintech), mobile wallets enable customers to shop via smartphones. Mobile wallets present a cashless transactional method, cost-efficient services, and traceable options that improve sustainability in payment services. Over the last decade, mobile wallet services have evolved and attracted considerable attention from customers and companies. Due to the need for a comprehensive mobile wallet literature survey, this article aims at filling this research gap by covering articles published between 2012 and 2022 over the Scopus, Web of Science, and Science Direct databases. A clear filtering policy was conducted to observe the related article topics. Thus, 128 articles that met the inclusion and exclusion criteria were analyzed. Moreover, the articles were initially classified into three main groups, which was performed via scanning and categorizing all studies in the last ten years from different databases. In addition, the literature was systematically reviewed, providing a better understanding of mobile wallets and contributing to the literature by researching how this service can be improved for payment services with a focus on sustainability. The conducted literature review revealed that mobile wallets could be promoted in terms of environmental traceability, customer lifetime value, and security.

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What Explains the Adoption of Mobile Wallets? A Study from Merchants’ Perspectives

Cited by 13 publications

References 80 publications

A game theory-based analysis of merchants’ mobile payment adoption using hybrid SEM-neural network approach

A game theory-based analysis of merchants’ mobile payment adoption using hybrid SEM-neural network approach

Determinants of continuance intention to use food delivery apps: findings from PLS and fsQCA

How Do Mobile Wallets Improve Sustainability in Payment Services? A Comprehensive Literature Review

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