What factors influence Generation Y’s employee retention in the hospitality industry?: An internal marketing approach

Frye, William D.; kang, soonhwa; Huh, Chang Hun; Lee, Myong Jae

doi:10.1016/j.ijhm.2019.102352

Cited by 118 publications

(112 citation statements)

References 42 publications

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“…[ Table 2] reported the results of correlations identified. The analysis verified discriminant validity, the square root of AVE of each factor was larger than the correlation coefficients between the factors (off-diagonal elements) [10]. So the discriminant validity of all measurements used can be verified.…”

Section: Results Of Correlations Analysismentioning

confidence: 56%

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The Effect of Internal Marketing on Competitive Advantage as Organizational Coaching - Mediating Effect of Service Innovation

Yeum¹

2019

IJBPSM

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The purpose of this study is to examine the effect of internal marketing (IM) on competitive advantage in the organizational coaching approach to gain competitive advantage in Korea. This study is to construct the sub -elements of IM as communication, compensation, and empowerment, and to identify the relationships among IM, service innovation and competitive advantage. To accomplish the purpose of this study, we conducted a questionnaire survey of 220 employees working in three branches of the Korea Health Care Association, and collected the data and verified the hypotheses through SPSS and AMOS analysis. As a result, IM has a significant effect on service innovation positive and direct influence on competitive advantage respectively as organizational coaching. However, the relationship between IM and service innovation did not supported. In other words, there is no mediating effect of service innovation on the relationship between IM and competitive advantage. These results suggest that IM enhances competitive advantage as a role of organizational coaching. Therefore, this paper suggests practical implications for public hospital managers, including private hospital managers, from a management perspective.

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Section: Results Of Correlations Analysismentioning

confidence: 56%

“…It in turn increase organization performance and decrease turnover rate. IM is managing a company's human resources based on a marketing perspective (Frye et al, 2019;Kotler et al, 2017). As seen in their view, an organization treats their employees as internal customers as the role of organization coaching.…”

Section: Resultsmentioning

confidence: 99%

The Effect of Internal Marketing on Competitive Advantage as Organizational Coaching - Mediating Effect of Service Innovation

Yeum¹

2019

IJBPSM

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show abstract

“…It, in turn, increase organization performance and decrease turnover rate. internal marketing is managing a company's human resources based on a marketing perspective (Frye et al, 2019;Kotler et al, 2017). As seen in their view, an organization treats its employees as internal customers as the role of organizational coaching.…”

Section: Resultsmentioning

confidence: 99%

The Effect of Internal Marketing on Competitive Advantage as Organizational Coaching – The Mediating Effect of Service Innovation

2020

JSMS

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This study aims to examine the relationship between internal marketing and competitive advantage in the organizational coaching approach to gain competitive advantage in Korea. We construct the sub-elements of internal marketing that are communication, compensation, and empowerment, and identify the relationships among internal marketing, service innovation and competitive advantage. To accomplish the purpose of this study, we conducted a questionnaire survey of 220 employees working in three branches of the Korea Health Care Association and collected the data and verified the hypotheses through SPSS and AMOS analysis. As a result, internal marketing has a significant positive influence on service innovation and directly affect competitive advantage as organizational coaching. However, the effect of internal marketing on service innovation did not support. In other words, there is no mediating effect of service innovation on the relationship between internal marketing and competitive advantage. These results suggest that internal marketing enhances competitive advantage as a role of organizational coaching. Therefore, this paper suggests practical implications for public hospital managers, including private hospital managers, from a management perspective.

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“…There is also evidence of many graduates in tourism and hospitality management leaving the industry or not joining a tourism career after graduation. Studies have shown that this issue relates to low work satisfaction, poor working conditions and lack of motivating factors resulting in a high turnover of staff and a shortage of skilled and experienced workers (Gebbels et al, 2020;Guzeller & Celiker, 2020;Frye, et al, 2019;Richardson, 2009;Doherty et al, 2001;Jenkins, 2001). Baum (2015) also pointed out that, after assessing the different dimensions of work, such as nature of work, social status, industrypersonal congeniality, physical working conditions, pay and benefits, promotion opportunities as well as the relationship between employees and managers, they concluded that tourism-speciality students have a weak commitment to work in the tourism industry.…”

Section: Literature Reviewmentioning

confidence: 99%

“…These characteristics include young foreign workers, low pay rates, a high proportion of low-skilled jobs, a large proportion of hours worked beyond regular business hours and a large number of seasonal workers (Gebbels et al, 2020;Guzeller & Celiker,2020;Frye, et al, 2019; Goh and Lee, 2018; Hawkins, 2018; Baum, 2015; Brown, Thomas & Bosselman, 2015). As a result, the tourism sector is notorious for its heavy turnover of workers and the shortage of professional labour (Frye, et al, 2019;Gebbels et al, 2020;Guzeller & Celiker, 2020;Lusby, 2017;Roney & Oztin, 2007;Kusluvan & Kusluvan, 2000) In the United Arab Emirates (UAE), tourism plays a crucial role in the development of the economy, and its impact seems likely to continue in the years ahead (John, 2018). Over the last four decades, the UAE and other GCC (Gulf Co-operation Council) countries have relied on oil revenues as their primary source of income.…”

Section: Introductionmentioning

confidence: 99%

تصورات الطلاب تجاه العمل في صناعة السياحة والضيافة في دولة الإمارات العربية المتحدة

Mannaa

Abou-Shouk

2020

Al-adab J.

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There are few studies on student perceptions of working in the tourism sector in Arab and Islamic countries. Taking into account the factors related to the cultural dimensions and to the society, the current study aims to examine the factors that influence the perception of tourism students in United Arab Emirates (UAE) to work in the tourism sector after graduation. Based on a random sample of students enrolled in the tourism program at the university level and using the structural equation modelling technique of analysis, the findings revealed that the commitment of students to work in the tourism sector is negatively influenced by the social aspects, the nature of work and the pay and promotion benefits. The current study is useful for all policy makers in education and tourism businesses to improve the image of tourism jobs in the minds of tourism students in the UAE, as well as to attract and retain skilled national employment and reduce the leakage of tourism income resulting from a high percentage of non-national employment.

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What factors influence Generation Y’s employee retention in the hospitality industry?: An internal marketing approach

Cited by 118 publications

References 42 publications

The Effect of Internal Marketing on Competitive Advantage as Organizational Coaching - Mediating Effect of Service Innovation

The Effect of Internal Marketing on Competitive Advantage as Organizational Coaching - Mediating Effect of Service Innovation

The Effect of Internal Marketing on Competitive Advantage as Organizational Coaching – The Mediating Effect of Service Innovation

تصورات الطلاب تجاه العمل في صناعة السياحة والضيافة في دولة الإمارات العربية المتحدة

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