“…Studies show that trust is a vital factor facilitating users' willingness to engage in interactions, and it can be developed in SE through social and technical enablers (such as social referrals, quality of information and transaction safety) that are relevant to consumer development of trust (Kong et al, 2020;Yang et al, 2019;Farmaki and Stergiou, 2019). Hosts can be considered as a vital part of the Airbnb experience (Lee et al, 2023;Del Chiappa et al, 2021;Petruzzi et al, 2020;Kiatkawsin, 2020) Social interactions help in developing trust Latif et al, 2019;Jiang et al, 2019) which can easily be developed before arriving at the destination if the host had the same nationality as the guest (Kas et al, 2022) or the guests got in touch with the host through messaging the host, and after booking is confirmed they can use social media to get to know each other (Moon et al, 2019), they would feel more satisfied when they are able to check the host's profile, ensure that the account is verified and communication is done smoothly, this will increase the satisfaction level (Sthapit et al, 2019;Zhu et al, 2019). Guests would cancel their booking if they didn't feel comfortable with any safety or communication factors (Del Chiappa et al, 2021).…”