“…Usually, mothers would like to make the best choices for their child, and therefore, they could experience difficulties and feelings of doubt (Fielding‐Singh, ; Gram, Hohnen, & Pedersen, ; Johnson, Sharkey, Dean, Alex McIntosh, & Kubena, ; Machín, Giménez, Curutchet, Martínez, & Ares, ). In fact, mothers wish to combine healthy food choices, with their child's taste preferences (Boak et al, ; Carnell, Cooke, Cheng, Robbins, & Wardle, ; Damen, Luning, Fogliano, & Steenbekkers, ; Walsh et al, ; Wijtzes et al, ), two values that often conflict (Luomala et al, ). To which extent value conflicts occur in snack choice has not yet been studied.…”