What influences people’s willingness to receive the COVID-19 vaccine for international travel?

Wang, Mingzhuo; Kunasekaran, Puvaneswaran; Rasoolimanesh, S. Mostafa

doi:10.1080/13683500.2021.1929874

Cited by 34 publications

(48 citation statements)

References 11 publications

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“…Based on the ability of desire to travel to moderate the relationship between perceived vaccination risk and willingness to be vaccinated, this may be a natural future expansion of protection motivation theory and secondary risk theory; the influence of external positive motivators to mitigate risk assessments and subsequent behaviors. As the study found direct effect of travel desire on changes in COVID-19 vaccination intention, the findings support Wang et al (2021) who propose that people with strong travel desire are more willing to receive the COVID-19 vaccine for international travel.…”

Section: Discussionsupporting

confidence: 80%

Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

et al. 2022

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This research examines the effectiveness of message framing, message appeal and information content in changing respondents' COVID-19 vaccination intentions through influencing their vaccine risk perceptions. Furthermore, the moderating effect of travel desire on the relationship between vaccine risk perceptions and changing vaccination intentions is examined. In doing so, two rounds of data that were collected from the same respondents. The first survey recorded respondents' vaccination intentions, travel desire and socio demographics. A follow up survey tested cause-and-effect relationships on the proposed relationships using a 2 (message frame: gain, loss) x 2 (message appeal: rational, emotional) ×2 (information content: subjective, objective) between-subjects online experimental design. Findings suggest that loss-framed messages are more effective than gain-framed and emotional-rational messages in reducing risk perceptions and, thus, changing vaccination intentions. Travel desire is found to moderate the effect of vaccine risk perception on vaccination intentions by weakening the negative effect of vaccine risk perception on vaccination intention. Findings show the importance of travel desire along with message framing and message appeal on changing individuals’ COVID-19 vaccination intentions in public health communications.

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Section: Discussionsupporting

confidence: 80%

Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

et al. 2022

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“…While they are preparing to host long-awaited visitors again, destinations are trying to position themselves as safe and posing little-to-no risk related to the pandemic [116,117]. The present study explored the branding influence of tourism destinations' safety [5,118] on vaxication intention [13], thus constituting a preliminary effort to investigate the relationship between recent trends in tourism [23]. Furthermore, the present study also examined the moderating influence of travel shaming and travel incentives on the relationship between COVID-19-free destination brands and vaxication intention [4,18,75].…”

Section: Discussionmentioning

confidence: 99%

“…Hence, the acceleration of vaxication through CBDS can drive promising tourism growth and destress the global tourism industry until or after the pandemic disappears [3,16]. Despite rising scholarly attempts and extensive research focused on safeguarding tourism during and after the pandemic [2], the vaxication intention of fully-vaccinated travelers remains largely under-explored [13,23]. Importantly, tourism literature presently lacks empirical evidence on how CBDS can significantly boost vaxication intention [3,6,13,16].…”

Section: Introductionmentioning

confidence: 99%

Can Post-Vaccine ‘Vaxication’ Rejuvenate Global Tourism? Nexus between COVID-19 Branded Destination Safety, Travel Shaming, Incentives and the Rise of Vaxication Travel

et al. 2021

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Vaxication (i.e., post-vaccination travel) and branding destinations for COVID-19 safety have emerged as the cornerstones to fully rebound global tourism. Numerous destination brands are now stimulating tourism demand through realigned travel incentives specifically for fully vaccinated travelers. However, there is growing fear and incidents of travel shaming across destinations, especially due to the recent outbreaks of the highly contagious COVID-19 ‘delta and omicron’ variants. Addressing this critical research gap, the present study makes pioneering efforts to empirically examine the effects of COVID-19 branded destination safety (CBDS) on vaxication intentions, under the moderating influence of travel shaming and travel incentives. Drawing on study data from 560 fully-vaccinated residents from Hawaii, United States and structural equation modeling (SEM) with Mplus, the evidence suggests that the positive impact of CBDS on vaxication intention can be further strengthened by travel incentives, or weakened when travel shaming picks up more momentum. Besides the validation of newly developed scales, the study offers strategic insights based on dominant theories (e.g., theory of planned behavior and protection motivation theory) to interpret the changing tourism demand, and to transform the emerging challenges into opportunities through and beyond the pandemic.

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“…Recent work using PMT have contextualized COVID-19 vaccination response costs using the vaccination concern concept (Wang et al, 2021), the subdimensions of which were identified by Adongo et al (2021). Efficacy concerns refer to the doubt that vaccines do not or will not perform as expected, while vaccine safety concern is a perception that vaccinations could result in harmful outcomes (Yaqub et al, 2014).…”

Section: Protection Motivation Theory and Covid-19 Vaccinationmentioning

confidence: 99%

“…COVID-19 vaccination is one of the key factors that can help to restart travel and revive domestic and international tourism (Moreno-González et al, 2020;Sánchez-Cañizares et al, 2021;Wang et al, 2021), along with other biosecurity behaviour such as handwashing and wearing masks (Kim et al, 2021). However, there is still a lack of empirical studies devoted to analyzing COVID-19 vaccine confidence and tourism.…”

Section: Introductionmentioning

confidence: 99%

COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis

Williams

Nguyen

Chiappa

et al. 2021

Current Issues in Tourism

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Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals' voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.

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What influences people’s willingness to receive the COVID-19 vaccine for international travel?

Cited by 34 publications

References 11 publications

Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

Can Post-Vaccine ‘Vaxication’ Rejuvenate Global Tourism? Nexus between COVID-19 Branded Destination Safety, Travel Shaming, Incentives and the Rise of Vaxication Travel

COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis

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