“…Firms that have the benefit of large domestic markets (allowing them to gain the benefit of economies of scale without exports, Stoian, Rialp, & Rialp, 2010) and lack sophisticated capabilities may find it fruitful to focus on domestic markets and forego exports (Aggarwal, Jenny, Hutson, & Kearney, 2010;Lavie & Fiegenbaum, 2000;Wu & Pangarkar, 2006). In fact, these firms may be better off responding directly to the threat posed by import competition within the confines of domestic market by improving their efficiency, for instance (Dawar & Frost, 1999).…”