What Is Artificial Intelligence and How to Exploit It?

Kreutzer, Ralf T.; Sirrenberg, Marie

doi:10.1007/978-3-030-25271-7_1

Cited by 8 publications

(11 citation statements)

References 8 publications

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“…AI-powered tech meets us most of the time in a way that does not first make us think of AI (Kreutzer & Sirrenberg, 2020). Although it brings intricacy to our life, it offers new and more efficient ways to do our daily things.…”

Section: Artificial Intelligence and How It Workmentioning

confidence: 99%

“…Only think of virtual personal assistants such as Alexa, Google Home, Cortana and Siri that play favourite music from Spotify through voice triggers, create shopping and wish lists or even make purchases and schedule appointments. We are referring to virtual personal assistants as they are not physically tangible assistants anymore (Kreutzer & Sirrenberg, 2020). For example, Fig.…”

Section: Artificial Intelligence and How It Workmentioning

confidence: 99%

“…Neural networks, or sometimes called artificial neural networks to differentiate them from the neural network that is in one's brain, are used for simulating processes occurring in biological neural networks in a brain (Flasiński, 2016). Deep learning is a unique layout of neural networks and a subset of machine learning where the 'deep' describes the enormous number of layers of the neural network (Kreutzer & Sirrenberg, 2020). Presently, the terms neural networks and deep learning are practically similar.…”

Section: Ai-related Terminologiesmentioning

confidence: 99%

“…They consist of simple interconnected modules, which process data simultaneously (Flasiński, 2016). Thus, neural network or deep learning represents the masterwork of AI (Kreutzer & Sirrenberg, 2020). Finally, given the recent Google's claims of achieving quantum supremacy (Lichfield, 2019), it is worth mentioning that when AI is enhanced by quantum computing and algorithms, a new much more robust pattern of AI, i.e., Quantum Artificial Intelligence will emerge.…”

Section: Ai-related Terminologiesmentioning

confidence: 99%

“…Platforms like Amazon have not only created new business but have also replaced brick and mortar retail sales. Consequently, a significant part of AI's disruption will contribute to a change in productivity between competitors (Kreutzer & Sirrenberg, 2020). Furthermore, without AI, a marketer would find it too difficult to collect and process vast amounts of data from a variety of sources such as websites, mobile app interactions, purchases and customer reviews.…”

Section: Introductionmentioning

confidence: 99%

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The Dark Side of Artificial Intelligence in Retail Innovation

Mahmoud¹,

Tehseen²,

Fuxman³

2020

Retail Futures

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Many academic scholars argue that the goal of using artificial intelligence (hereafter, AI) in business has been to serve humans in performing their jobs. Nevertheless, some scholars refute such arguments and warn against potential threats of AI to humankind in the future. AI or machine intelligence comprises three main aspects, i.e., learning, reasoning and selfcorrection, which aggregate to conjure up the artificial mind. In retailing, the employment of AI is progressively becoming a major theme of innovation and retailers are rapidly increasing the use of machine intelligence to efficiently simulate human intelligence and become more competitive through cutting costs and improving customer journeys. However, such benefits can be catastrophic in the long run. As a result of this, this chapter represents an attempt to produce a synthesis of current research on the use of AI in retailing and identify the possible benefits or ramifications on the 'human' pillars of the retail process (i.e., the employers, employees and customers). Finally, this chapter aims to reflect on relevant literature to conclude future research and industrial implications. Learning OutcomesThis chapter attempts to provide answers to the following questions:• What is artificial intelligence (AI)? Moreover, what is AI-based retail innovation?• How does AI work?• What are the applications of AI in retail services innovation?• What are the ethical aspects, considerations and issues regarding the employment of AI in retail?

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Section: Artificial Intelligence and How It Workmentioning

confidence: 99%

Section: Artificial Intelligence and How It Workmentioning

confidence: 99%

Section: Ai-related Terminologiesmentioning

confidence: 99%

Section: Ai-related Terminologiesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The Dark Side of Artificial Intelligence in Retail Innovation

Mahmoud¹,

Tehseen²,

Fuxman³

2020

Retail Futures

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Τwo to Tango: Entrepreneurs and Robots’ Users in Hospitality Service Innovation

Kavoura

2021

Tourism, Hospitality &Amp; Event Management

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The travel and tourism industry is one of the world's largest industries, with a global economic contribution of over 7.6 trillion US dollars in 2016 (Statista 2019). Tourism is also one of the most important components of a country's economy. According to the United Nations World Tourism Organization (UNWTO) (2019), tourism contributes to economic growth and development globally, for both emerging and advanced economies: the Asia Pacific region recorded the highest growth in arrivals for 2018, closely followed by Africa.More specifically, China and Thailand are among the top ten destinations, by international tourist arrivals in 2018 (UNWTO 2019), and Asia was the fastestgrowing region in 2018 (UNWTO 2019). The use of automated and robotic systems in hospitality, in order to cater for guests' needs, provides an option especially in the Asia Pacific, given that Japanese and Chinese companies have developed innovative systems because (a) they have government support. Taiwan (Huang and Intarakumnerd 2019) and Vietnam have been reported as among the countries with the highest total early-stage entrepreneurial activity (Vuong et al. 2019); (b) cheap raw materials and the focus on domestic tasks, which brings great profits for companies that manufacture such products (Ferraz 2020; Service Robotics Market 2020), and thus, aim for the excellence of services (Chon 2019).Definitions in regard to human machine interface and hotel robots are provided in limited studies (Ivanov and Webster 2019a; Tussyadiah 2020) since robots in the hotel industry is an emergent phenomenon; boundaries are still blurred on those high tech services that hospitality may employ. For example, intelligent agents can be used to accomplish work for its users and incorporate software or hardware (Liang

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Security and Reliability Concerns of AI on Critical Embedded Systems

Alkhoori,

Alkhoori

et al. 2024

Lecture Notes in Networks and Systems

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What Is Artificial Intelligence and How to Exploit It?

Cited by 8 publications

References 8 publications

The Dark Side of Artificial Intelligence in Retail Innovation

The Dark Side of Artificial Intelligence in Retail Innovation

Τwo to Tango: Entrepreneurs and Robots’ Users in Hospitality Service Innovation

Security and Reliability Concerns of AI on Critical Embedded Systems

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