“…As argued by Cris Shore and Susan Wright, cultural policies do ‘not only impose conditions, as if from “outside” or “above”, but influence people’s indigenous norms of conduct so that they themselves contribute, not necessarily consciously, to a government’s model of social order’ (1997: 6). This makes them easy targets for normative critique (Calligaro, 2013), but it also turns them into a challenge for disciplines like archaeology, where Eurocentrism and the effects of EUrope has been discussed since the 1990s (Babić et al., 2017; English, 2008; Gramsch, 2000, 2013; Graves-Brown et al., 1996; Gröhn, 2004; Högberg, 2006; Hølleland, 2008a; Kristiansen 2008; Peckham, 2003; Pluciennik, 1998; Tzanidaki, 2000; Willems, 1999). In this discussion most voices agree that European archaeology needs to be globally minded and politically aware, and that ‘using archaeology to try to build an emotive commitment to European identity is a bad idea’ (Babić et al., 2017: 6).…”