What Is Innovation Communication? A Dynamic Capability View

Pfeffermann, Nicole

doi:10.1007/978-3-319-49542-2_18

Cited by 4 publications

(2 citation statements)

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“…Little is known about how strategic communication by senior leaders influence OI processes and results. Recently, several cases demonstrate that firm-level communication leads to the visibility necessary to motivate internal and external partners to participate in open innovation projects (Enkel et al 2017;Pfeffermann & Gould, 2017). This highly visible communication inspires the "start-up ecosystem" (Enkel et al, 2017, p. 139).…”

Section: Open Internal Communication By Senior Leaders and Legitimacy...mentioning

confidence: 99%

“…Not only is open internal communication (OIC) important in the early stages of innovation, it must be sustained across the entire innovation process. Otherwise, progress in making early decisions and building legitimacy may not be sufficient to properly implement the innovations (Huy et al, 2014;Pfeffermann & Gould, 2017). Since leaders must sustain OIC across the entire innovation process, we propose the following hypothesis:…”

Section: The Mediating Role Of Legitimacy Judgmentsmentioning

confidence: 99%

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The Influences of Open Communication by Senior Leaders and Legitimacy Judgments on Effective Open Innovation

Wang

Cardon

et al. 2020

International Journal of Business Communication

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Firms increasingly recognize open innovation as a key aspect of their innovation strategies. This study of 200 open innovation managers showed that open internal communication by senior leaders drives higher legitimacy judgments, which in turn drives open innovation success. Further, legitimacy judgments mediate the relationship between open internal communication and open innovation success. Open external communication by senior leaders moderates the indirect relationship between open internal communication and open innovation success, with more open external communication strengthening the influence on open innovation success. These results suggest firm-level open communication by senior leaders is essential for project-level open innovation success.

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Section: Open Internal Communication By Senior Leaders and Legitimacy...mentioning

confidence: 99%

Section: The Mediating Role Of Legitimacy Judgmentsmentioning

confidence: 99%