What is Marketing Time Pressure?

Mitomi, Yuki

doi:10.7880/abas.0170925a

Cited by 6 publications

(10 citation statements)

References 15 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As noted by Mitomi (2017), existing research has studied time pressure felt by consumers with time constraints in the range of several seconds to several minutes, and thus, no attention has been paid to the impact of time pressure on consumers when time constraints are longer-from several days to several weeks. Through the results of this paper, it was found that consumers assess quality to be higher as time constraints become stronger, even with long-term time constraints, which is just as found in existing studies.…”

Section: Discussionmentioning

confidence: 99%

“…However, there does not appear to be a great deal of research on limited edition products, let alone limited edition products with time constraints (Suzuki, 2017). In addition, extant research on time constraints and time pressure does not discuss time pressure for products such as limited edition products with long-term time constraints lasting from several days to several weeks (Mitomi, 2017). Hence, there is a need to study whether consumers feel time pressure in the case of limited edition products with long-term time constraints.…”

Section: Introductionmentioning

confidence: 99%

“…to Mitomi (2017), existing studies on time pressure and time constraints for the most part only discuss the impact of time pressure within time constraints for times of less than a minute to several minutes, and there are no studies that discuss time pressure within time constraints for longer terms of several days to several weeks, such as are often found with limited edition products with time constraints and those with limited time sales. (1) First, consumers were shown images 2 of the fictional brand Beer A (Figure 1).…”

mentioning

confidence: 99%

See 2 more Smart Citations

Consideration of time pressure in the limited time edition products

Mitomi

2018

ABAS

Self Cite

View full text Add to dashboard Cite

The time pressure felt by consumers in a limited time situation has long been of interest. However, there have been no discussions in the existing literature regarding time pressure in long-term time constraints, which run from a few days to a few weeks for limited time edition products. In this research, a web survey was conducted on how the perceived quality of limited edition products with time constraints changed with the strength of time constraints in limited edition products. Results showed that limited edition products with a time constraint of 1 week were assessed to be of higher quality than those that had a time constraint of 1 month, with consumers feeling stronger time pressure.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

mentioning

confidence: 99%

See 1 more Smart Citation

Consideration of time pressure in the limited time edition products

Mitomi

2018

ABAS

Self Cite

View full text Add to dashboard Cite

show abstract

“…In real-world marketing activities, Amazon, Rakuten and other e-commerce sites place time limits on offers that range from several hours to several weeks. To date, however, no experiment has established the impact of time limits (from several hours to several weeks) on promotions (Mitomi, 2017). By having a clearer understanding of how time pressure influences consumer awareness and choice behavior, online sellers can better align their marketing strategies.…”

Section: Ejm 558mentioning

confidence: 99%

“…Therefore, this research seeks to examine the influence of time pressure on the relationship between self-awareness and choice behavior. Although time pressure is an important variable in information decision systems, there are few marketing-related empirical studies of the variable (Mitomi, 2017). In this state of psychological stress, consumers must make purchase decisions within limited time periods (Dhar and Nowlis, 1999).…”

Section: Public Self-awarenessmentioning

confidence: 99%

(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness

Yin

Hsieh

Chiu

et al. 2021

EJM

View full text Add to dashboard Cite

Purpose The purpose of this paper is twofold. First, this study applies social presence theory to explore the influences of public self-awareness on consumers’ choice inconsistency and post-choice satisfaction. Second, the authors investigate how time pressure moderates the effects of self-awareness on choice inconsistency and post-choice satisfaction so that online sellers can better align their marketing strategies. Design/methodology/approach This research consists of two studies. Study 1 conducted a 3 (self-awareness: public/private/control) × 2 (time pressure: high/none) experiment, and 311 online participants were recruited to explore the influence of public self-awareness and time pressure. Study 2 used a 3 (self-awareness: public/private/control) × 2 (time pressure: high/no) × 2 (self-consciousness: high/low) quasi-experiments, and the authors used 652 online participants to examine the effect of self-awareness, time pressure and public self-consciousness on choice inconsistency and post-choice satisfaction. Findings The results indicate that publicly self-aware consumers under high time pressure show greater inconsistency than those under no time pressure. Also, people with higher public self-consciousness exhibited higher choice inconsistency and post-choice satisfaction in public self-awareness situations than those in private self-awareness and control conditions. Research limitations/implications To generalize the results, this study should be replicated using more heterogeneous populations in diverse regions and cultures, as well as other product categories. Practical implications This study explores the implications of evoking self-awareness during online consumption and the online purchase process by observing the moderating effect of self-consciousness and time pressure. The findings provide insights to marketing practitioners who seek to increase their companies’ competitive advantage and profits through effective online manipulations of consumers’ self-awareness. Originality/value Extant research does not address how time pressure affects the relationships among public self-awareness, choice inconsistency and post-choice satisfaction. In addition, prior research only focused on public self-awareness in customer consumption. This study bridges these gaps and has implications for e-commerce, consumer behavior and relationship marketing research fields.

show abstract

Leveraging consumer chronic time pressure and time management to improve retail venue outcomes

Elmashhara,

Soares

2024

JPMD

View full text Add to dashboard Cite

Purpose Consumer choices are influenced by available resources, and time is increasingly recognised as a valuable and scarce resource. This study aims to assess the effect of chronic time pressure (CTP) on the desire to stay in retail venues (DTS), considering the mediating role of utilitarian and hedonic shopping motivations and the moderating role of time management (TM); and examine the role of DTS in enhancing the shopping outcomes of satisfaction, patronage intentions and positive word-of-mouth (WOM). Design/methodology/approach Two survey-based studies were conducted, employing structural equation modelling (SEM) and Hayes’ PROCESS Model No. 1 to test the proposed model. Findings The findings indicate that CTP does not have a direct impact on shopping utilitarian motivations or DTS. However, it has a direct effect on hedonic motivations that mediate the path from CTP to DTS. In addition, TM positively moderates both paths from CTP and hedonic motivations to DTS. Finally, the results demonstrate that reinforcing shopper DTS leads to increased satisfaction, patronage intentions and positive WOM. Research limitations/implications Based on the findings, theoretical contributions and actionable managerial implications regarding how to leverage CTP and TM to enhance shopper engagement and retail venue outcomes are discussed. Originality/value While prior research has often focused on situational time pressure, this study concentrates on CTP and examines the impact of perceived time constraints and feeling rushed on utilitarian and hedonic shopping motivations and DTS. Moreover, the study tests the moderating role of TM and provides evidence that DTS leads to other desirable shopping outcomes.

show abstract

What is Marketing Time Pressure?

Cited by 6 publications

References 15 publications

Consideration of time pressure in the limited time edition products

Consideration of time pressure in the limited time edition products

(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness

Leveraging consumer chronic time pressure and time management to improve retail venue outcomes

Contact Info

Product

Resources

About