In recent years, an explicitly sexualised style of femininity has become more visible in Western media and societies, accompanied by the idea that women can freely choose to self-sexualise to signify their empowerment. In addition to these celebratory interpretations, self-sexualisation among young women has been subject to more patronising readings; in particular, the view that women are duped into engaging in thinly disguised sexual self-exploitation, to which they are made vulnerable by low self-esteem. This paper presents a discursive analysis of multi-session focus groups with seventeen Australian undergraduate women, in which they discussed their own and other young women's engagements with sexualised culture. Participants saw sexualised self-presentations as a legitimate choice for women to make, citing enjoyment and heightened confidence as the main benefits to be had. However, they also put forward the view that seeking sexualised male attention is often motivated by low self-esteem, in which case such behaviour would not lead to lasting boosts to confidence, but rather would engage women in a downward spiral of objectification and decreasing self esteem. These competing constructions of the role of sexualised attention in both promoting and threatening confidence and self-esteem for young women highlight how young women's engagement in sexualised culture is simultaneously open to empowering and disempowering readings. In the long-running U.S. television comedy show Arrested Development, the video series Girls Gone Wild is the subject of a recurring parody in the form of a series entitled Girls With Low Self-Esteem. The parody is achieved simply by the retitling of the series; no explanations are needed in order for the audience to "get the joke". This neatly captures a paradox presented by the sexualisation of culture: on the one hand engaging in a raunchy, overtly sexualised form of selfpresentation is offered as a means of increasing confidence and feeling empowered by "wildly" transgressing conventional boundaries that restrict feminine sexuality, while on the other, engagement in these practices can often result in patronising and pathologising judgements concerning the allegedly low self-esteem of women who seek male attention in this way.The phrase "sexualisation of culture" has come to stand in for a set of related phenomena in western cultures involving a marked (re)sexualisation of young women's bodies in the media and society more broadly. These phenomena include the dramatic increase in the prevalence of sexually explicit images in the media (see Hatton & Trautner, 2012), the mainstreaming of pornography, and changes in sexual mores (Attwood, 2006;McNair, 2002;Yost & McCarthy, 2012). Within this broad context there has been a great deal of interest in what has become known as "self-sexualisation" --the adoption of an overtly sexual style of self-presentation (particularly among young women), features of which include the wearing of revealing clothing to go clubbing, sexually suggesti...