Pontoporia blainvillei (Gervais & d'Orbigny, 1844) is threatened throughout its distribution. The species can be found year-round in the Babitonga bay estuary (26º 02'-26º 28'S and 48º28'-48º50'W), in the north coast of the state of Santa Catarina, Brazil. Boat surveys were conducted in order to evaluate its abundance and density between 2000 and 2003. Sampling was random and stratified, with 46 transects in five sub-areas, comprising a total area of 160 km². Data collection was conducted following the linear transect method with distance sampling. A total of 1174.7 km was scanned and 38 groups were observed. Franciscanas were not uniformly distributed in Babitonga bay. Group size ranged from one to 13 animals (mean ± SD = 5.02 ± 3.62). Model 1 (Half-Normal) showed the best fit to the data. The estimated population size was 50 animals and the density was 0.32 individuals km-2. Density estimates evaluated in the sub-areas where franciscanas occurred resulted in a density of 0.46 individuals km-2. Monitoring this population is of considerable importance due to the constant threats that this species faces in this bay.