2012
DOI: 10.4018/jiit.2012010102
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Abstract: In Social Commerce customers evolve to be an important information source for companies. Customers use the communication platforms of Web 2.0, for example Twitter, in order to express their sentiments about products or discuss their experiences with them. These sentiments can be very important for the development of products or the enhancement of marketing strategies. The research goal is to analyze customer sentiments in Twitter. The first step in the research is the detection of topics in Twitter entries whi… Show more

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Cited by 14 publications
(7 citation statements)
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“…Therefore, retweeted and favorited tweets were included in the analysis because they reflected the interest in the preventive behaviors. Because the raw data could not be directly analyzed, as suggested by Sommer et al (2012), the data were subjected to a two-step pre-process cleaning procedure before the analysis.…”
Section: Data Collection and Cleaningmentioning
confidence: 99%
“…Therefore, retweeted and favorited tweets were included in the analysis because they reflected the interest in the preventive behaviors. Because the raw data could not be directly analyzed, as suggested by Sommer et al (2012), the data were subjected to a two-step pre-process cleaning procedure before the analysis.…”
Section: Data Collection and Cleaningmentioning
confidence: 99%
“…Techniques such as topic modeling can also be used to infer relevant filters with an important extra-cost compared with our approach. In (Sommer et al, 2012), the authors describe a method which enables to label tweets with topics in order to provide sentiment analysis in an e-commerce context. We underline that our work aims at tackling scalability issues in such a context.…”
Section: Filtersmentioning
confidence: 99%
“…Indeed, companies can also profit from such approaches. For instance, Sommer et al (2012) developed an approach to analyze customer sentiments on Twitter. The analysis can lead to a better product development or improved marketing strategies.…”
Section: Introductionmentioning
confidence: 99%