2022
DOI: 10.21511/bbs.17(2).2022.17
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What is the future of the bank branch in the midst of the 4.0 industrial revolution? Answers from Vietnam

Abstract: Digital channels (websites, bank apps, mobile banking) are incrementally improving as a result of technology innovation and changing customer behavior. The unprecedented Covid-19 pandemic has just added to this trend by urging people to work and make all financial transaction through the Internet. In this context, the question arises of whether banks should revive their physical branches or take the opportunity to shift to mainly digital platform? This research focuses on the branch network trend of Vietnamese… Show more

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Cited by 6 publications
(1 citation statement)
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“…The expansion of digital channels, like websites, banking applications, and mobile banking, may be linked to the improvement of technology as well as the changing needs of consumers. The pandemic caused by the Covid-19 virus has further exacerbated this tendency [39]. Furthermore, [40] employed the measure of internet banking volume as an independent proxy to examine the correlation between the intensity of internet banking and bank performance.…”
Section: Research Modelmentioning
confidence: 99%
“…The expansion of digital channels, like websites, banking applications, and mobile banking, may be linked to the improvement of technology as well as the changing needs of consumers. The pandemic caused by the Covid-19 virus has further exacerbated this tendency [39]. Furthermore, [40] employed the measure of internet banking volume as an independent proxy to examine the correlation between the intensity of internet banking and bank performance.…”
Section: Research Modelmentioning
confidence: 99%