What is the relationship between marketing of library sources and services and social media? A literature review paper

Abstract

Purpose The aim of this study is to determine the relationship between social media and libraries in terms of marketing. The present research is to find out the factors and impact as well as the issues related to libraries and marketing using social media. This study will give massive information regarding social media use for the marketing of library sources and services. Design/methodology/approach This study so far has been taken into account to review all the related literature of social media and library marketing. All the related literature studies were reviewed according to the suggested objectives of the study. Findings The present study reveals after reviewing literature that there is a great impact of social media on libraries. The literature shows that social media is the biggest change in the twenty-firstst century for library professionals and librarians. The reviewed literature studies have discovered that the libraries are facing too many challenges and issues to the adoption of social media for the marketing of library sources and services. The collected and analyzed works of the literature indicated that social media would be the best tool to promote library sources and services. Research limitations/implications This research or study can serve the LIS professionals and librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers. Practical implications This research or study can serve the LIS professionals and Librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers. Originality/value To the best of the authors’ knowledge, this study is one of the first among those researches that is to disclose the close relationship between social media and libraries in terms of marketing of library sources and services.

The Role of Social Media and Innovation in Mexican Industrial Entrepreneurship

“…In such a setting, social media enable countless interactions between producers and consumers, facilitating order management, supplier management, product and service advertising, sourcing of ideas for improving products and services, and so on, while lowering the cost of their use (Anwar & Zhiwei, 2020). Furthermore, social media could increase consumers' confidence in making safe purchasing decisions thanks to positive experiences of consumers who speak favorably about the attributes of a product they consumed and their recommendation to other consumers (Baum et al, 2018;Tuten & Perotti, 2019).…”

“…Social media is defined as technological means used to generate communications and transactions that allow the development of business activities to be used through the customer network and promote the creation of value (Andzulis et al, 2012;Anwar & Zhiwei, 2020).…”

An examination of existing research on academic libraries and the social web

“…Their research unveiled several findings, including a prevalence of studies conducted in areas with limited professional development (PD) resources, underscoring the economic benefits of utilizing social media, and a greater tendency among tech-savvy librarians to adopt social media for PD. Through a comprehensive examination of the literature on social media and library marketing, Anwar and Zhiwei (2020) showed that despite the challenges and issues libraries face when adopting social media for promoting their resources and services, it remains the most effective tool for the job. Mamdapur et al (2022) undertook a bibliometric analysis of 1,208 articles on social media and libraries collected from the Scopus database spanning 2002 to 2021.…”

Kepuasan Pelanggan Terhadap Minat Beli Ulang Pelanggan Pada Toko Zee Thrift Lamongan

“…Keterlibatan kepuasan pelanggan digunakan untuk mengetahui seberapa besar kontribusinya dalam meningkatkan minat pembelian pelanggan. Jika konsumen tertarik pada produk atau layanan yang diberikan, mereka cenderung lebih tertarik untuk melakukan pembelian (Alhakimi and Albashiri, 2023); Anwar, and Zhiwei (2023). Minat beli mengacu pada kecenderungan konsumen untuk melakukan berbagai langkah sebelum melakukan pembelian.…”