Abstract:Although various internet memes (IMs) were disseminated and popularized during the COVID-19 pandemic, the degree to which people appreciate them is unclear. In this study, people's appreciation of three kinds of typical IMs, which respectively conveyed the humorous (H-IM), encouraging (E-IM), and aggressive (A-IM) feelings towards the pandemic and the consequences it brought about, along with one objective description (OD) serving as the control condition, were compared. The results showed that the E-IMs and H… Show more
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