What Lessons Have Been Learned From Other Attempts to Guide Social Change?

Economos, Christina D.; Brownson, Ross C.; DeAngelis, Michael A.; Foerster, Susan B.; Foreman, Carol Tucker; Gregson, Jennifer; Kumanyika, Shiriki; Pate, Russell R.

doi:10.1111/j.1753-4887.2001.tb06985.x

Cited by 92 publications

(58 citation statements)

References 11 publications

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“…The most overarching lesson is that there is, indeed, the potential for success in combating such a far-reaching and deeply embedded societal pandemic. [435][436][437] Obesity treatment and prevention have always been a part of CVD prevention but, especially for prevention, have not been the primary focus. The rapid rise in obesity on a population level-associated with changes in the quantities of food available, marketed, and consumed, along with the very low level of obligatory physical activity for most people-makes obesity prevention efforts as a primary focus truly daunting.…”

Section: Discussionmentioning

confidence: 99%

Population-Based Prevention of Obesity

Kumanyika¹,

Obarzanek²,

Stettler³

et al. 2008

Circulation

Self Cite

544

263

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Abstract-Obesity is a major influence on the development and course of cardiovascular diseases and affects physical and social functioning and quality of life. The importance of effective interventions to reduce obesity and related health risks has increased in recent decades because the number of adults and children who are obese has reached epidemic proportions. To prevent the development of overweight and obesity throughout the life course, population-based strategies that improve social and physical environmental contexts for healthful eating and physical activity are essential. Population-based approaches to obesity prevention are complementary to clinical preventive strategies and also to treatment programs for those who are already obese. This American Heart Association scientific statement aims: 1) to raise awareness of the importance of undertaking population-based initiatives specifically geared to the prevention of excess weight gain in adults and children; 2) to describe considerations for undertaking obesity prevention overall and in key risk subgroups; 3) to differentiate environmental and policy approaches to obesity prevention from those used in clinical prevention and obesity treatment; 4) to identify potential targets of environmental and policy change using an ecological model that includes multiple layers of influences on eating and physical activity across multiple societal sectors; and 5) to highlight the spectrum of potentially relevant interventions and the nature of evidence needed to inform population-based approaches. The evidence-based experience for population-wide approaches to obesity prevention is highlighted. (Circulation. 2008;118:428-464.)

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Section: Discussionmentioning

confidence: 99%

Population-Based Prevention of Obesity

Kumanyika¹,

Obarzanek²,

Stettler³

et al. 2008

Circulation

Self Cite

544

263

View full text Add to dashboard Cite

show abstract

“…Challenges inherent in the youth advocacy process include that advocacy efforts can be slow and ineffective if done without sufficient financial and social support [19]. Several questions arise, such as: How will these projects be funded?…”

Section: Challenges To Youth Advocacymentioning

confidence: 99%

Youth advocacy for obesity prevention: the next wave of social change for health

Millstein¹,

Sallis

2011

Behav. Med. Pract. Policy Res.

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Recommended obesity prevention interventions target multiple levels. Effective advocacy is needed to influence factors at individual, social, environmental, and policy levels. This paper describes the rationale for engaging youth in obesity prevention advocacy efforts targeting environment and policy changes to improve nutrition and physical activity. Advocacy involves education, skill development, and behavior and attitude changes, with the goal of persuading others or taking action. Youth advocacy has been successfully used in substance use prevention, but it is relatively new in obesity prevention. A model is presented to guide intervention and evaluation in youth advocacy for obesity prevention. With youth advocacy as a central construct, the model outlines inputs and outcomes of advocacy at individual, social environment, built environment, and policy levels. The model can be used and refined in youth advocacy evaluation projects. By involving youth in their communities, advocacy can produce ownership, engagement, and future involvement yielding sustainable changes.

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“…In fl uential in this capacity is the mass media, which plays a critical role in delivering messages that positions food and its role within our society (Economos et al, 2001 ) . Marketers therefore play an in fl uential role in not only shaping the symbolic content of food through food marketing, but as buyers of media space, ensure these messages are communicated throughout society.…”

Section: Power Disparity As An Underlying Theme In the Ethics Of Imcmentioning

confidence: 99%

Integrated Marketing Communications and Power Imbalance: The Strategic Nature of Marketing to Children and Adolescents by Food and Beverage Companies

Harrison

Jackson

2012

Advances in Communication Research to Reduce Childhood Obesity

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This chapter seeks to complement others in this book by highlighting the public health concerns associated with the use of the relatively new business practice of Integrated Marketing Communications (IMC) to promote energy-dense, nutrientpoor foods and beverages to children and adolescents, and the power imbalances inherent in this situation. Seeking to encourage international awareness and relevance of this issue we have attempted to take a global approach, while still recognizing the Australian context in which both authors work. To this end, we include three case studies of branded food products that target children as a means of demonstrating the reach and complexity of IMC in a contemporary marketplace.Before we address this topic speci fi cally, it is fi rst important to brie fl y explore the broader social context in which both IMC and childhood obesity are situated. Childhood Obesity and Marketing: The Social ContextDuring the past 40 years, global rates of overweight and obesity have risen dramatically ( Withrow and Alter, 2011 ). In 2010 more than 155 million children worldwide were overweight (more than one in ten) and of these approximately 30-45 million were obese, or between two and three per cent of the world's 5-17-year-old children

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What Lessons Have Been Learned From Other Attempts to Guide Social Change?

Cited by 92 publications

References 11 publications

Population-Based Prevention of Obesity

Population-Based Prevention of Obesity

Youth advocacy for obesity prevention: the next wave of social change for health

Integrated Marketing Communications and Power Imbalance: The Strategic Nature of Marketing to Children and Adolescents by Food and Beverage Companies

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