‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being

Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies

“…A fruitful research avenue would be to explore reality‐enhancing technologies as a driver for different dimensions of consumer well‐being. While prior research demonstrates that AR can improve psychological well‐being (Javornik et al, 2022), current applications suggest a potential impact on well‐being in other domains. For instance, the use of the Oculus Guided Meditation VR app might enhance spiritual well‐being, interacting with other avatars in virtual world platform VR Chat could be beneficial for consumer social well‐being, and participating in VR smoking cessation program MindCotine may support physical well‐being.…”

“…Special attention should also be given to potential negative outcomes that occur after consumers stop using these technologies and “re‐enter the real world.” Very little is known about emotional, cognitive, and behavioral disturbances that consumers experience during and after the transition from immersive virtual environments to nonvirtual ones (Behr et al, 2005). Prior research warns that the use of AR mirrors, which allows virtual try‐on of products such as make‐up, can make some consumers (e.g., those with low self‐esteem) more prone to self‐change and esthetic procedures (Javornik et al, 2022). Similarly, continued exposure to embodied experiences, enabled by VR, could lead to a type of body dysmorphia with consumers becoming confused about specific features of their own bodies (Slater et al, 2020).…”

Augmented Reality Filters and the Faces as Brands: Personal Identities and Marketing Strategies in the Age of Algorithmic Images

“…In turn, Snapchat dysmorphia would lead to lower levels of self-esteem [12] and higher levels of depression [13][14][15]; to several disorders of nutritional behaviour [16] and more frequent use of plastic surgery [17][18][19]; to selfobjectification [20,21] and adaptation to stereotypical socio-cultural aesthetic standards [22] (including racial and skin-colours ones [23]); to "aesthetic labour" [24] and mutual surveillance through female "policing gazes" [25]. However, other studies have shown that beautification is neither the only reason for the use of ARFs nor the prevailing one; in fact, aesthetic motivations are flanked by entertainment, coolness, curiosity, social interaction, silliness, having fun, creativity, brand "fandomship" and so on [26][27][28][29]. Furthermore, many studies have issued the constitution of self-identity through the construction and diffusion of ARF moving images, asserting that it is a processual and inferential process involving not only body images but also body schemata (i.e., sets of sensorimotor abilities) [30]; and that it implies a constant oscillation between selfrecognition and otherness in watching selfie images produced by ARFs [31].…”

Consumer Consciousness in Multisensory Extended Reality

“…They may increase the problem of addiction to social media and have long-term impact on consumer’s mental and physical health ( Madary and Metzinger, 2016 ; Winn, 2021 ). Using photo filters on Instagram or Snapchat has been shown to impact self-acceptance and wellbeing ( Javornik et al, 2022 ), leading some people to turn to plastic surgery ( Murphy-Kelly, 2020 ). Furthermore, a woman reported having been sexually harassed on Meta’s platform ( Basu, 2021 ).…”