2019
DOI: 10.5267/j.msl.2019.7.003
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What makes a non-Muslim purchase halal food in a Muslim country? An application of theory of planned behaviour

Abstract: Theory of Planned Behaviour (TPB) has become a prominent theory in describing the relationship between attitude and behaviour. TPB utilizes attitudes, subjective norms and perceived behavioural control to predict-intention. Studies of similar topics concentrating on non-Muslim consumers as respondents particularly exploring in their repurchase intention on Halal food are uncommon. Therefore, this study attempts to demonstrate the TPB in exploring the non-Muslim consumer repurchase intention of halal food produ… Show more

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Cited by 38 publications
(54 citation statements)
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References 17 publications
(21 reference statements)
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“…The number can range from 0 to 1 and is defined by R Square. The value of R square =.721 as seen in Table (5), indicating that 77 percent of total variation has been clarified. (6) shows that the F value for Global economy as an independent variable =223.228, indicating that there is a significant relationship between Global economy and global financial markets (223.228>1).…”
Section: Resultsmentioning
confidence: 91%
“…The number can range from 0 to 1 and is defined by R Square. The value of R square =.721 as seen in Table (5), indicating that 77 percent of total variation has been clarified. (6) shows that the F value for Global economy as an independent variable =223.228, indicating that there is a significant relationship between Global economy and global financial markets (223.228>1).…”
Section: Resultsmentioning
confidence: 91%
“…3 (3)-2021 specific outcomes. Secondly, they should be able to recognize bad and good communication and its results in an organization (Damit et al 2019). The most important factor is they should be able to distinguish which communication works better in a certain situation (Anwar & Ghafoor, 2017).…”
Section: Journal Of Humanities and Education Development (Jhed)mentioning
confidence: 99%
“…The thesis will conclude with a discussion of the project and how it will be applied in reality. The project goal of this thesis is to investigate which educational practices should be introduced into the Kurdistan Region and how educational services are imported from Finland into Kurdistan (including both the service and the product) (Hameed & Anwar, 2018 (Damit et al 2019). Following that, it will address the Kurdistan Region briefly before delving into the educational systems of the Kurdistan Region and Finland, identifying issues and offering solutions based on the Finnish education system (Anwar & Ghafoor, 2017).…”
Section: Literature Reviewmentioning
confidence: 99%