What makes for a creative-friendly community? Untangling the location attributes of creative clusters

Granpayehvaghei, Tahereh; Bonakdar, Ahmad

doi:10.1080/10286632.2021.1988082

International Journal of Cultural Policy

2021

DOI: 10.1080/10286632.2021.1988082

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What makes for a creative-friendly community? Untangling the location attributes of creative clusters

Tahereh Granpayehvaghei

Ahmad Bonakdar

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Cited by 2 publications

References 78 publications

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Spatial proximity in artists’ social networks: The Shanghai art world, 1912–1948

Zheng,

Zhang,

Fan

et al. 2024

Transactions in Planning and Urban Research

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This paper presents a comprehensive digital mapping of artists’ residential locations and social networks in Republican Shanghai, aiming to enhance our understanding of the role of spatial proximity in the development and expansion of artists’ networks, and, based on this, to reconceptualize the ‘art world.’ Our findings suggest that spatial proximity does not influence the development or maintenance of artists’ networks, which instead form a city-wide network of pipelines. However, the clustering of key nodes in primary art clusters indicates that spatial proximity is a necessary but insufficient condition for artists to expand their networks and establish themselves as leading figures. The paper further explores the dynamics of these primary art clusters, revealing mechanisms such as spatial-network synergies, the formation of intimate master-pupil relationships through co-residence, and group imaging and place branding centered around prominent artists.

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Spatial proximity in artists’ social networks: The Shanghai art world, 1912–1948

Zheng,

Zhang,

Fan

et al. 2024

Transactions in Planning and Urban Research

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Development of Solutions for the Marketing Strategy of a Creative Cluster Based on the Application of the “Brainstorming” Technique

Loginova

2023

Gumanitarnye nauki

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Subject. Creative industries are a promising area for preserving and creating jobs, developing human creativity, and also have the potential for high added value. In this regard, the development of places of their concentration as creative clusters is relevant, and for this purpose it is necessary to develop effective marketing strategies, taking into account the opinion of the target audience.Objective. To identify ideas for the formation of a marketing strategy for a creative cluster based on brainstorming with representatives of the target audience.Methodology. The author used such research methods as brainstorming, comparison, analysis. The basis of the study was a brainstorming session with one of the important segments of the target audience of the cluster — the students. The study involved 74 representatives of the target audience from different regions of the country divided into three independent groups.Results. The marketing strategy of the cluster should contain both creative solutions that will allow you to stand out in the market and define uniqueness, as well as popular solutions that will be in mass demand among the audience. As a result of the research, ideas for promoting the cluster were identified and the popularity of each idea was determined. The classification of the ideas received in the course of brainstorming was carried out and the five most preferred types of cluster activity among the target audience were identified. Based on the results of the research, general trends in preferences for the types of activities of the cluster in three independent groups were revealed. As a result of the study, creative ideas were identified that will highlight the uniqueness of the cluster and become the basis of its marketing strategy.

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What makes for a creative-friendly community? Untangling the location attributes of creative clusters

Cited by 2 publications

References 78 publications

Spatial proximity in artists’ social networks: The Shanghai art world, 1912–1948

Spatial proximity in artists’ social networks: The Shanghai art world, 1912–1948

Development of Solutions for the Marketing Strategy of a Creative Cluster Based on the Application of the “Brainstorming” Technique

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