What Makes It Persuasive?

Gram-Hansen, Sandra Burri; Rabjerg, Maja Færge; Hovedskou, Ea Kirstine Bork

doi:10.1007/978-3-319-78978-1_2

Cited by 3 publications

(1 citation statement)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Persuasion has been studied in HCI research across multiple technologies and information platforms to see how they can be designed to persuade users to change behaviour for improved health and wellbeing (e.g. Eyck et al 2006, Gram-Hansen et al 2018, Lin et al 2006, Peeters et al 2013, Purpura et al 2011, Singh & Mathew 2007, Win et al 2019. There are also software design patterns for persuasive computer-human dialogue around reminding, rewarding and feedback (Oduor et al 2017).…”

Section: Digital Persuasion and Physical Activitymentioning

confidence: 99%

Can digital personal assistants persuade people to exercise?

Paay

Kjeldskov²,

Papachristos³

et al. 2020

Behaviour & Information Technology

View full text Add to dashboard Cite

Digital personal assistants (DPAs) have recently grown in popularity because they are both a commercially available new technology and reasonably affordable to the average household. This opens opportunities for new ways to assist people in everyday activities in their homes through voice-interaction. Physical activity has significant health benefits, and yet globally, 1 in 4 adults are not active enough. To address this, we investigate the persuasive potential of DPAs in increasing people's physical activity at home. We conducted a study with 48 participants to understand the effect of applying three of Fogg's persuasive principles to the design of a DPA exercise program: Suggestion, Virtual Reward, and Praise. Our findings show that DPAs have the potential, within their current technical and reactive capabilities, to persuade people to increase their physical activity at home, using Suggestion to encourage physical effort, Virtual Reward to encourage endurance, and Praise to create reassurance for beginners. Based on this, we offer three alternate perspectives for developing persuasive DPAs. We also discuss limitations of the study and suggest future research directions around using persuasion with DPAs.

show abstract