What Makes More Positive Thinking and Implementation towards Green and Environment Sustainable Practices: an Observation among Selected Star Hotels from Chennai using Multiple Regression Model

Abstract

Green and energy saving practices are in the increasing trend in order to preserve the natural environment and to meet the expectations and desires of green consumers. The purpose of this study is to assess the role of independent factors on adoption and implementation of environmental sustainability practices in the star hotels of Chennai city. Data was collected from participants representing different hotels from Chennai city. The questionnaire is prepared by using standard questions taken from review of literature. The sample is restricted to star hotels only. The results indicated that the factors making the hotels to think towards green and environment sustainable practices are savings and benefits observed in the adoption and implementation of energy efficiency, water efficiency, and reduction in the usage of toxic chemicals, purchases, lighting and landscape management of a hotel. This study clearly indicates that the active participation of hotels in the green and environment sustainability practices can further help in cost cutting and improving the return on investment in the years to come.

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