“…This in no way denies the importance of sophisticated, comprehensive studies of food networks (e.g. Goodman, 1999;Green and Foster, 2005;Brand, 2006;Lockie et al, 2006;Follett, 2009), nor does it indicate that we are not aware of the fact that all farmers operate within a larger political and economic framework that affects their agronomical practices (e.g., Allen and Kovach, 2000;DeLind, 2000;Guthman, 2004b;Thomas and Groß, 2005;Obach, 2007;Alrøe and Noe, 2008;Tomlinson, 2008). We also fully acknowledge the importance of consumer motivations (Lockie et al, 2002;Bähr et al, 2004;Padel and Foster, 2005;Holt, 2006) and the role supermarkets can play (Burch and Lawrence, 2005;Konefal et al, 2005) in the development of organic farming.…”