What makes the sharing economy successful? An empirical examination of competitive customer value propositions

Zhang, Tingting Christina; Gu, Hanming; Jahromi, Melissa Farboudi

doi:10.1016/j.chb.2018.03.019

Cited by 152 publications

(161 citation statements)

References 39 publications

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“…Recently, social influence has become one of the motivations for consumers to use the sharing economy (e.g., [2,24,25]). Social influence can create personal confidence in using new services.…”

Section: Introductionmentioning

confidence: 99%

Sharing Economy Service Experience and Its Effects on Behavioral Intention

et al. 2019

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The sharing economy allows consumers to share spare resources through online platforms and to reduce the transaction costs by using platform services. Shared enterprises use idle resources in a more intelligent manner and share the resulting benefits with consumers. This study connects the shared enterprises’ service innovations with service experience. This study examines the consumers’ energy sharing experience and its impact on their experiential values, which in turn, affects their continued sharing energy intention. In addition, this study further examines the moderating effects of social influence and sustainability on experiential value and behavioral intentions. Data were collected from 460 Taiwanese consumers. The consumers were asked to complete a survey about their experience with Gogoro energy sharing services. Structural equation modelling (SEM) was adopted to analyze the data via IBM SPSS AMOS 25.0 (Armonk, New York, U.S.). As a result, a new four-element sharing economy service experience model was suggested; the service experience had a significant and positive effect on the behavioral intention. Additionally, the experiential values had significant and positive effects on the behavioral intention. Moreover, social influence and sustainability had significant and positive moderating effects on the relationships between experiential values and behavioral intention.

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Section: Introductionmentioning

confidence: 99%

Sharing Economy Service Experience and Its Effects on Behavioral Intention

et al. 2019

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“…The emergence of peer-to-peer platforms has transformed the nature of transactions Our findings address this gap by specifying the revenue impact of different selfpresentation strategies in peer-to-peer platforms. Social values are key dimensions of the customer value proposition, as predicted by Zhang, Gu, and Jahromi (2019). We provide evidence that to boost the human bond with potential guests, hosts' self-presentations should focus on the social aspect of their relationship.…”

Section: Resultsmentioning

confidence: 81%

Be Social! The Impact of Self-Presentation on Peer-to-Peer Accommodation Revenue

García¹,

Gallego

Viglia³

et al. 2019

Journal of Travel Research

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Online peer-to-peer platforms empower individual users and facilitate value-oriented exchanges. Personal profiles are the main point of contact with consumers on these platforms. Although individual sellers can use these profiles to market their own products, the optimal communication strategies that maximize their revenues remain uncertain. In line with construal-level theory, a self-presentation strategy that reduces social distance might increase sellers’ revenues. An empirical validation, based on 6,074 Airbnb listings, affirms that self-presentation that evokes social values leads to higher revenues. The length of the self-presentation also exerts a notable impact. Specifically, an inverted U-shaped effect on revenues reaches its peak at 424 words. This research has rich managerial implications, in that it demonstrates how sellers on peer-to-peer platforms can increase their revenues simply by emphasizing social values in their self-presentations.

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“…From the above calculation results, we can know that the value of K 2 (N) is the largest, so the risk level of ESEME is medium-low. According to Formulas (16) and (17), the final risk value of ESEME can be calculated as 2.1317.…”

Section: Calculation Of Indicator's Weightmentioning

confidence: 99%

“…Contrary to the traditional business model based on ownership, the sharing economy is established on the use and sharing of products and services, which emphasizes the right to use resources rather than the transfer of ownership [14,15]. The sharing economy is different from the traditional business model and even surpasses it, which disaggregates resources and services in time and space; thereby, it has become a competitive business model [16]. This economic model can not only meet the needs of demanders, but also reduce the waste of resources, alleviate the pressure of the ecological environment, and further cater to the concept of sustainable development by making rational and effective use of offline idle materials or labor services.…”

Section: Introductionmentioning

confidence: 99%

Risk Assessment for Engagement in Sharing Economy of Manufacturing Enterprises: A Matter–Element Extension Based Approach

Xiao

Wan

et al. 2019

Sustainability

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At present, manufacturing enterprises in China and across the world are undergoing a critical period of transformation and upgrading for sustainable development, with various obstacles such as financing difficulties and imperfect production facilities. The emergence of the sharing economy may provide a feasible solution for manufacturing enterprises, but meanwhile, unpredictable risks are bound to arise in the process of Engagement in the Sharing Economy of Manufacturing Enterprises (ESEME), and the assessment for the risk of ESEME is an important issue that requires special attention. Based on the characteristics of ESEME, a risk assessment indicator system is constructed, and a matter-element extension based approach is proposed to assess the risk of ESEME. The comprehensive risk value of ESEME can be calculated, and by means of sensitivity analysis and combinatory analysis, sensitive risk indicators and the risk type of indicators are identified. The innovation is embodied in three aspects: the sharing economy is studied by the matter-element extension method, the minimum deviation weight is adopted, and the risk is identified by sensitivity analysis and combinatory analysis. This assessment method is applied to enterprise E, and good results are obtained. This work is conducive to promoting manufacturing enterprises to engage in the sharing economy, which provides an effective vision for enterprises to implement risk management strategies, and also offers references for the government to formulate relevant policies for ESEME.

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What makes the sharing economy successful? An empirical examination of competitive customer value propositions

Cited by 152 publications

References 39 publications

Sharing Economy Service Experience and Its Effects on Behavioral Intention

Sharing Economy Service Experience and Its Effects on Behavioral Intention

Be Social! The Impact of Self-Presentation on Peer-to-Peer Accommodation Revenue

Risk Assessment for Engagement in Sharing Economy of Manufacturing Enterprises: A Matter–Element Extension Based Approach

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