What managers should know about the sharing economy

Habibi, Mohammad Reza; Davidson, Alexander; Laroche, Michel

doi:10.1016/j.bushor.2016.09.007

Cited by 208 publications

(172 citation statements)

References 20 publications

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“…From a socioeconomic perspective, a user can be encouraged to choose a set of preferences to maximize utility [68,69]. Value co-creation behavior helps to eliminate dissatisfaction due to defective service and negative reciprocity resulting from other users' misbehaviors, while giving responsible users the opportunity to gain credit and social capital [70][71][72]. Meanwhile, "gamification" of the credit system is increasingly used by firms to attract users to participate in value co-creation [73].…”

Section: Hypothesis 4 (H4) Anticipated Rewards Have Positive Effect mentioning

confidence: 99%

Enabling Value Co-Creation in the Sharing Economy: The Case of Mobike

et al. 2017

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Abstract:The disruptive rise of the sharing economy has inspired multiple social innovations embodying significant potential towards achieving urban sustainability in crucial areas like low-carbon mobility. Increasingly, consumers in such sharing systems participate in activities of value co-creation together with firms and peers, such as through enforcing rules that help maintain trust and reciprocity. Why do people choose to invest their time and energy in co-creating values that may benefit wider social and environmental sustainability in the sharing economy? This study addresses this question through an analysis of an emerging shared mobility community, the innovative socio-economic relationships it has spawned, and the cultural and cognitive forces that underpin these new forms of economic organization and value creation in relation to sustainability. Through a mixed method case study of a newly emerged free-floating bike sharing system in China, called Mobike, the paper explores the main enabling factors which is transforming people from passive product/service receivers to active value co-creators in the sharing economy, such as self-efficacy, cognition of duty, anticipated awards and learning processes. The paper argues that business, social and government organizations may leverage these enabling factors to achieve a more sustainable sharing business and society. Finally, based on quantitative and qualitative data analysis, the article proposes a value co-creation framework between users and firms that involves a clear social learning process on the one hand, and has strong links with social innovations towards sustainability, on the other.

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Section: Hypothesis 4 (H4) Anticipated Rewards Have Positive Effect mentioning

confidence: 99%

Enabling Value Co-Creation in the Sharing Economy: The Case of Mobike

et al. 2017

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“…Perceived economic benefits of sharing activities have been studied by many researchers (Hamari et al, ; Tussyadiah, ). Though most academies claim that economic benefits have positive correlations with both people's acceptance towards sharing economy and their behavioural intentions, some researchers hold a different view stating that no correlation exists among those variables (Habibi et al, ). This suggests that a third variable such as environmental concern may strengthen the relationship between perceived economic benefit and intention and behaviour Therefore, we hypothesize thatH1a Perceived economic benefits and usage intention are moderated by environmental concern of current customers for shared clothes.…”

Section: Research Model and Hypothesismentioning

confidence: 99%

Factors explaining shared clothes consumption in China: Individual benefit or planet concern?

Khan

Rundle‐Thiele

2019

J of Philanthropy and Mktg

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Shared clothes represent one example of the sharing economy whereby users provide a variety of clothes to people at fees representing mutual value through online platforms. Sharing creates a more circular economy and represents one form of sustainable consumption. Many studies have proposed environmental concern as a key influencer of customer intention and behaviour, yet other motivations may be driving sustainable consumption behaviours such as sharing clothes. This study aims to expand our understanding of shared clothes in line with attitude–intention–behaviour theory. The aim is to examine the moderating role of environmental concern in the relationship between perceived economic, functional (app quality/platform) benefit, reputation and trust of the app/platform on (a) intention to use online clothes‐sharing platforms and (b) spending behaviour of current users of the same sharing platform. A total of 250 and 232 usable questionnaires were gathered from potential and current users of shared clothing. Results reveal that environmental concerns are higher for current users when compared with potential users of the sharing platform. Results of this study identify that personal considerations such as economic benefit outweigh environmental considerations for shared clothes consumers. Practical implications, limitations, and future directions are highlighted.

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“…In contrast, other authors argued that it is possible to have attractive “dual‐mode” business models that combine social and economic benefits in the mind of consumers (Habibi et al, ). Interestingly, recent research suggests that in‐person interactions—rather than the absence of money—could be the key to reducing psychological distance and activating an emotional bond between peers involved in sharing and, therefore, the key to delivering social benefits such as the feeling to belong to a community.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…This is facilitated by remote access technologies, which enable access to cars and homes without the need to pick up the key, and by partnerships with service providers in mail and logistics, parcel pick up points and so forth. Whilst this increases convenience, it comes with increased anonymity and a focus on the individual material benefits from sharing: “customers calculate what they receive and their goal is to gain more utility in satisfying their needs (…) they would switch over to another competitor who offers better value for the money and other cost‐saving benefits” (Habibi et al, , p. 119; Van Glind, ). Customer reviews on Drivy Open, a French car‐sharing platform that operates using remote access technology, illustrate this point.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Consumers' choice among peer‐to‐peer sharing platforms: The other side of the coin

Stofberg

Bridoux

2019

Psychology and Marketing

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Many peer‐to‐peer sharing platforms are transforming their business model from sharing for free to renting with or without in‐person interactions. How will these changes affect consumers’ participation in peer‐to‐peer sharing of personal items? The work studies consumers’ choice among three business models that vary on two dimensions: “free versus renting” and “with or without in‐person interactions.” The novelty is to consider that consumers’ choice can be driven by their perceptions of relationships among peers, which are shaped by the business models of sharing platforms. Perceptions of communal sharing (CS) relationships among peers are found to differ across business models and to predict consumers’ choice among the platforms above and beyond the economic and social benefits that consumers seek. Interestingly, perceptions of CS are not only found to explain the choice of a sharing for the free business model over the two others, but also the choice of renting with in‐person interactions over renting without in‐person interactions. For managers of peer‐to‐peer sharing platforms, this means that renting does not make sharing completely similar to traditional market exchanges as long as in‐person interactions are involved. For scholars, this calls for more work on the factors that bring about perceptions of CS.

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What managers should know about the sharing economy

Cited by 208 publications

References 20 publications

Enabling Value Co-Creation in the Sharing Economy: The Case of Mobike

Enabling Value Co-Creation in the Sharing Economy: The Case of Mobike

Factors explaining shared clothes consumption in China: Individual benefit or planet concern?

Consumers' choice among peer‐to‐peer sharing platforms: The other side of the coin

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