“…This suggests the possible use of heuristics (see Newell & Simon, 1972;Tversky & Kahneman, 1974) in value-based decisions. Relevant to this hypothesis, several authors have previously sought to make a case for moral heuristics (e.g., Baron, 1993;Sunstein, 2005; see also Hahn, Frost, & Maio, 2005), such as the distinction that is made between acts of omission and acts of commission. Baron and colleagues (e.g., Haidt & Baron, 1996;Spranca, Minsk, & Baron, 1991) found that participants judge individuals more harshly for an act of commission than for an act of omission, even given the involvement of the same principles.…”