What’s in a Name? The Influence of Persuasive Communication on Florida Consumers’ Attitude toward Genetically Modified Food

Ruth, Taylor K.; Rumble, Joy N.

doi:10.4148/1051-0834.1006

Cited by 19 publications

(16 citation statements)

References 30 publications

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“…Most studies have investigated these attitudes from the viewpoint of consumer perception of risks and benefits (e.g. Bearth & Siegrist, 2016;Connor & Siegrist, 2016;Öz, Unsal, & Movassaghi, 2017;Ruth & Rumble, 2017;Scott, Inbar, & Rozin, 2016), but a better understanding should go beyond this focus and consider a broader perspective of environmental values. Much research in environmental psychology has focused on characterizing and understanding the values underlying public environmental concerns, and has built a rich conceptual background (Bogner & Wilhelm, 1996;Caravita et al, 2008;Dunlap, Liere, Mertig, & Jones, 2000;Rokeach, 1973;Thompson & Barton, 1994).…”

Section: Introductionmentioning

confidence: 99%

How teachers' attitudes on GMO relate to their environmental values

Castéra

Clément

Munoz

et al. 2018

Journal of Environmental Psychology

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We investigated how teachers' attitudes on GMO in 30 countries relate to two Major Environmental values of Preservation and Utilization. Participating teachers (N = 10651) filled in a questionnaire including items on Preservation-and Utilization-related values (Major Environmental Values, 2-MEV model), and on attitudes to GMO. We analyzed the responses using Exploratory Factor Analysis, and investigated the structure of attitudes based on the multivariate structure. The study confirmed the bi-dimensional nature of the 2-MEV model. The GMO items formed an independent third dimension, although several Pro-GMO attitudes were related to Utilization values. We also found variation of attitudes among countries, plausibly reflecting the influence of different socioeconomic and cultural contexts. The results indicate that attitudes and reasoning on sensitive socio-scientific issues such as GMO relate partly to the basic Environmental values of Preservation and Utilization, and partly to pro or anti-GMO attitudes.

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Section: Introductionmentioning

confidence: 99%

How teachers' attitudes on GMO relate to their environmental values

Castéra

Clément

Munoz

et al. 2018

Journal of Environmental Psychology

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“…Gender has been associated with influencing perceptions of ANR issues, and Clark et al (2016) found that women were more likely than men to be concerned with animal welfare issues. Similarly, researchers concluded that women's attitude toward GM foods were negative compared to men (Hall & Moran, 2006;Lockie, Lawrence, Lyons, & Grice, 2005;Pounds, 2014;Ruth & Rumble, 2017). In addition, women in groups of people who considered water conservation to be important were more likely to be engaged in water conservation behaviors compared to men (Lamm, Lundy, Warner, & Lamm, 2016).…”

Section: Literature Review and Discussionmentioning

confidence: 99%

“…The researchers concluded consumers likely viewed this positively, which led to effective influence from the peripheral processing route. A study by Ruth and Rumble (2017) used ELM to identify various influences on consumers' attitudes toward GM food after exposure to persuasive communication. Higher perceptions of source credibility and lower perceptions of risk both led to more positive final attitudes after exposure to a message.…”

Section: Literature Review and Discussionmentioning

confidence: 99%

“…However, knowledge of GM food science and technology was not found to be predictive of consumers' attitudes toward GM food. Knowledge and facts might not be as important as consumers' values and beliefs when trying to influence attitudes (Ruth & Rumble, 2017). Walters and Long (2012) used ELM to look at how experts versus novices made judgments about food products after reading nutrition labels.…”

Section: Literature Review and Discussionmentioning

confidence: 99%

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A Model for Understanding Decision-Making Related to Agriculture and Natural Resource Science and Technology

Ruth¹,

Rumble²,

Lamm³

et al. 2018

JAE

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Agricultural educators, leaders, communicators, and extension professionals are faced with the increasingly difficult task of sharing science-based information to a public that is exposed to an array of media options, which are not always factual. Additionally, issues related to agriculture and natural resources (ANR) have become increasingly complex, and people can elect to only read information or communication that supports their pre-existing views on a topic. The complexity of disseminating information in today's society has led to the proposal of a new theoretical model: The Decision-Making Model for ANR Science and Technology. This is a multi-facetted model utilizing the theoretical foundations from the Theory of Diffusion of Innovations, Theory of the Spiral of Silence, and the Elaboration Likelihood Model. In a world of echo chambers, this theory has the potential to break the cycle of decisions made with incomplete information and equip practitioners with the foundation needed to efficiently and effectively disseminate information through educational practice and informed communication efforts. An informed and aware public could make decisions about ANR science and technology with a more complete understanding of the issue, which would solve some of the wicked problems facing society today.

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“…This finding aligns with previous literature on the subject. In a study by Ruth (2015), consumers' change in attitude was correlated with the message's source. Wunderlich and Gatto's (2015) study on consumer perceptions of GM products also supported this notion adding that most consumers utilize more interactive media and news outlets to find information on the topic of GM.…”

Section: Discussionmentioning

confidence: 99%

Using Critical Thinking Styles of Opinion Leaders to Drive Extension Communication

Putnam¹,

Lamm²,

Lundy³

2017

JAE

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In order to address the complex challenges facing the agricultural and natural resource industry, extension educators must collaborate with opinion leaders. Extension educators can use the assistance of opinion leaders in program design and implementation in order to best meet the needs of stakeholders and the public. Collaboration between extension educators and opinion leaders is more easily conducted when each party understands one another's cognitive style and communication channel preference. This study explored the relationship between opinion leader critical thinking style among three contextual issue groups in agriculture and natural resources and preferred communication preferences used by extension educators. The three contextual issue groups included opinion leaders from the areas of water, food safety, and genetic modification (GM). Researchers used the University of Florida Critical Thinking Inventory (UFCTI) to measure critical thinking style of 300 respondents in Florida. Each of the contextual issue groups preferred engagement with information as their preferred critical thinking style. Among the contextual issue groups, significant differences were identified between the water and food safety groups in the information seeking UFCTI score and the GM and food safety groups in the information engagement score. The preferred method of receiving information overall was visiting a website.

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What’s in a Name? The Influence of Persuasive Communication on Florida Consumers’ Attitude toward Genetically Modified Food

Cited by 19 publications

References 30 publications

How teachers' attitudes on GMO relate to their environmental values

How teachers' attitudes on GMO relate to their environmental values

A Model for Understanding Decision-Making Related to Agriculture and Natural Resource Science and Technology

Using Critical Thinking Styles of Opinion Leaders to Drive Extension Communication

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