2017
DOI: 10.1016/j.indmarman.2016.06.005
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What's in it for me? Capital, value and co-creation practices

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Cited by 32 publications
(48 citation statements)
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References 61 publications
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“…Such orientation allows them to significantly dynamize activities as well as to reduce the complexity of the environment. This is confirmed by well-developed worldwide studies (see: Keeys, Huemann, 2017;Lombardo S., Cabiddu F., 2017;Cossío-Silva F.J., et. al.…”
Section: Resultssupporting
confidence: 75%
“…Such orientation allows them to significantly dynamize activities as well as to reduce the complexity of the environment. This is confirmed by well-developed worldwide studies (see: Keeys, Huemann, 2017;Lombardo S., Cabiddu F., 2017;Cossío-Silva F.J., et. al.…”
Section: Resultssupporting
confidence: 75%
“…Mostly, these problems are solved by experts who posses distinctive competences in a particular field and involve joint continuous interaction between a service provider and a client. During the common problem solving process, service providers should define, disclose, offer and communicate the uniqueness in their value propositions (e.g., available experts, methodologies, references) (Lombardo & Cabiddu, 2017) and be able to develop the provider-client relationships through continuous interaction and open dialog (Payne et al, 2008). All of this implies that the professional service is the particular context for value co-creation.…”
Section: Introductionmentioning
confidence: 99%
“…It follows from this that while current practice theory approaches tend to focus on VCD, their explanatory power will be strengthened by exploring how different practices could impact, negatively or positively, the economic, cultural, social, and symbolic forms of value. Given these gaps, we draw on a definition of value as a multiform concept that simultaneously accounts for VCC and VCD (Lombardo and Cabiddu 2017) and use a practice theory approach (Sandberg and Tsoukas 2011) to identify B2B practices by eliciting the intentions which orient both service providers and customers toward attaining VCC (Schatzki 2001;2005). In this way, we uncover the constitutive elements of VCD practices and visualize how they cause negative variations in actors' capital property (Vargo, Akaka, and Vaughan 2017).…”
Section: Streams Of Value Literaturementioning
confidence: 99%
“…Scholars identify VCD as an important research area (Öström et al 2015), which includes investigating resource integration and how these relate to VCC (Vargo and Lusch 2011); unveiling the phenomenological nature of value as something that depends on the subjective perception of the beneficiary (Plé 2017); explaining whether one kind of value could compensate for another (Lombardo and Cabiddu 2017); and determining how VCC for one actor may as well become VCD for others involved in the same interactions (Plé 2017).…”
mentioning
confidence: 99%