What's in the box? Investigating the benefits and risks of the blind box selling strategy

Mvondo, Gustave Florentin Nkoulou; Jing, Fengjie; Hussain, Khalid

doi:10.1016/j.jretconser.2022.103189

Cited by 15 publications

(6 citation statements)

References 58 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The emotional value of blind boxes inspires consumers to be excited about them [5]. The perception value is based on the consumer's overall assessment of the usefulness of a product, which will be determined by what he perceives as its benefits.…”

Section: Perceived Valuementioning

confidence: 99%

Generation Z's Surprise Narrative and Value Monetization: The Operation Logic and Risk of Blind Box Marketing

Cao

2024

HBEM

View full text Add to dashboard Cite

As fashion consumer products, blind boxes have caused a sensation among the market and Generation Z youth. It brings surprises but also doubts, risks and challenges to the market and consumers. What influences the purchase decision of a blind box? This article discusses blind box purchases for Gen Z people. Gen Z people This article discusses the limited scope of the population. Taking the classical theory of perceived value as a clue, this article narrates the surprise narrative of the blind box by combing the experience of blind box purchase. In the process of research, the authors discovered the behavioral phenomenon of blind box purchase through the one-to-one correspondence between perceived value and blind box purchase experience. The author discusses the operating logic and risks of blind boxes and responds to this question. Compared with previous articles, this paper is innovative in tracking the blind box purchase experience process and quantifying perceived value and inconsistency.

show abstract

Section: Perceived Valuementioning

confidence: 99%

Generation Z's Surprise Narrative and Value Monetization: The Operation Logic and Risk of Blind Box Marketing

Cao

2024

HBEM

View full text Add to dashboard Cite

show abstract

“…There are more repeat purchasers because people will make repeat purchases when they habitually buy or use a certain product [2]. GFN Mvondo, F Jing, and K Hussain find that customer delight stimulates brand evangelism and mediates the relationship between hedonic benefits, perceived risk, and brand evangelism, which emphasizes the significance of consumer satisfaction [3]. Y Zhang, T Zhang show that the mechanism of positive influence on uncertainty and the moderating role of consumption purpose are examined in depth based on the stimulus-organism-response (SOR) theory.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Our work also adds to the literature on content provision by brand management of Pop Mart. GFN Mvondo, F Jing, and K Hussian highlight the importance of blind box selling and brand strategy and provide valuable managerial insights for brand managers [3]. Y Luo tries to study the influence of the mode of "cultural and creative + blind box" on the commercialization process of traditional culture by analyzing the development status and prospects of traditional culture IP commercialization.…”

Section: Literature Reviewmentioning

confidence: 99%

Marketing Strategy Behind the Pop MartBased on 4C and 4P

Yu,

Sun,

Zhang

2024

AEMPS

View full text Add to dashboard Cite

Pop Mart is a solid Chinese company famous for its "blind box" toys. The company's success comes from its innovative marketing approach, characterized by its "blind box" format, which combines surprise with cultural relevance. In China, Pop Mart is popular among both teenagers and adults. During the past few years, their mall stores were usually full of customers. In this research paper, we will analyze the marketing strategy of Pop Mart and how its products attract customers of different ages. Furthermore, Pop Mart has many toys with different prices to satisfy different consumer groups. We will also introduce how they formulate the prices of different levels of their products. Pop Mart has many series of toys with different prices to satisfy different consumer groups. The company's success comes from its innovative marketing approach, characterized by its "blind box" format, which combines surprise with cultural relevance.

show abstract

“…Surplus food blind boxes provide merchants with a way to develop and promote new products to some extent. A blind box sale is a complementary method to traditional sales tactics that prevents price discrimination by heterogeneous consumers, reduces the mismatch between uncertain demand and production capacity, and helps merchants promote their products [ 12 ]. Food blind boxes with superior cost performance may attract new consumer groups for businesses.…”

Section: Introductionmentioning

confidence: 99%

“…Originally, blind boxes were small toys distributed through vending machines, because they were sealed in the box and were not visible, so they were a source of surprise and suspense for consumers. By offering blind box sales, merchants have the opportunity to match supply with demand, resulting in a more efficient inventory clearance process [ 12 ]. Chinese blind box companies represented by POP MART have introduced exquisitely packaged blind box toys, which are popular with young consumers [ 14 ].…”

Section: Introductionmentioning

confidence: 99%

Is there any way to increase consumers’ purchase intention regarding surplus food blind-boxes? An exploratory study

Sun,

Wang,

Yang

et al. 2024

BMC Psychol

View full text Add to dashboard Cite

As an emerging business model, merchants are selling surplus food in blind boxes, which provides new opportunities for reducing waste and promoting sustainable development. Surplus food blind boxes, however, have not been extensively researched in terms of design and marketing strategies. Therefore, we are examining how to increase consumers’ purchase intention regarding surplus food blind boxes as well as the relationship between purchase intention, continuous intention, and recommendation intention. In this paper, two studies are conducted. As part of study 1, We used factor analysis to explore the reasons that influence consumers to purchase. In study 2, we utilized structural equation modeling to examine the impact of purchase intention on continuous intention and recommendation intention. Results indicate that food quality, perceived sustainability, and conspicuous consumption are the most important positive factors. The most important negative factors are perceived food risk, resistance to sales techniques, taste anxiety, and inadequate marketing strategies. Based on our findings, we constructed a path relationship between purchase intention, continuous intention, and recommendation intention. The purchase intention of the surplus food blind box users directly influences the recommendation intention and the continuous intention, while the recommendation intention indirectly influences the continuous intention. This study did not demonstrate that gender had a moderating effect. Meanwhile, it provides a reference for the actual marketing management of surplus food blind box merchants.

show abstract

What's in the box? Investigating the benefits and risks of the blind box selling strategy

Cited by 15 publications

References 58 publications

Generation Z's Surprise Narrative and Value Monetization: The Operation Logic and Risk of Blind Box Marketing

Generation Z's Surprise Narrative and Value Monetization: The Operation Logic and Risk of Blind Box Marketing

Marketing Strategy Behind the Pop MartBased on 4C and 4P

Is there any way to increase consumers’ purchase intention regarding surplus food blind-boxes? An exploratory study

Contact Info

Product

Resources

About