“…Emoji and emoticons have also been the object of scientific inquiry (for reviews, see Kaye, Malone, & Wall, 2017;Rodrigues, Prada, Gaspar, Garrido, & Lopes, 2017;Troiano & Nante, 2018). Although the investigation of the role played by both visual cues is still emerging, it already covers numerous areas, including: person perception (e.g., Glikson, Cheshin, & van Kleef, 2017; and interpersonal relationships (e.g., Hudson et al, 2015;Rodrigues, Lopes, Prada, Thompson, & Garrido, 2017); education (for a review, see Dunlap et al, 2016); health (Skiba, 2016); work (e.g., Skovholt, Grønning, & Kankaanranta, 2014;Wang, Zhao, Qiu, & Zhu, 2014), as well as marketing (e.g., Luangrath et al, 2017) and consumer behavior (e.g., Esposito, Hernández, Bavel, & Vila, 2017;Manganari & Dimara, 2017).…”