On 25 October 2015 the United Nations approved The 2030 Agenda for Sustainable Development and its 17 sustainable development goals (SDGs). It is an important event from different points of view: clear judgment was expressed on the unsustainability of current development models, not only on the environmental level, but also on the economic and social ones. The implementation of the agenda requires a strong involvement of all members of society, especially business. The article aims to provide a literature overview on the relationships between innovation and sustainable development objectives in the industrial context. SDGs are also analyzed in terms of stakeholders involved, reactions of companies and citizens and metrics recently proposed by researchers of PricewaterhouseCoopers (PWC). These preliminary results show that different stakeholders approach the SDGs differently, but also that the interest of companies toward SDGs is growing, confirming the considerations that emerged in literature. Furthermore, some SDGs appear to be more a prerequisite for achieving targets, than actual goals, while innovation has proven to be a driver for most SDGs.